Industry News 12/19/2013

B$Z: Salomon and SSV Open Salomon Brand Store in Vail

Salomon and SSV Open Salomon Brand Store in Vail
Press Release from Salomon
 

Salomon, the leader in technical design and innovation in mountain sports has joined forces with Specialty Sports Venture (SSV) to open the fresh new concept store in the heart of Vail’s Lionshead Village. The public is invited to a special party celebrating the new Salomon brand store on Saturday, December 21st, 2013 at 4:00 pm. The grand opening celebration features a guest appearance by professional skier and ski film star Chris Anthony, a ski giveaway, food, half-off ski demo rentals, and retail promotions.

“This party is our way of thanking the community for welcoming us into Vail,” says Lee Steele, sales and marketing manager for SSV. “A Salomon store is the perfect fit for this area, and we’re thrilled to offer our visitors some of the industry’s best snowsports equipment and apparel.”

“We’re really excited with this brand store with SSV and to what we hope will be a partnership for years to come” says Salomon USA vice president of marketing Ashley Williams. “We’re now be able to give consumers a full head to toe offering in both winter and outdoor products which will ensure they enjoy their Vail experience that much more.”   Salomon will be selling for men, women, and children both ski and snowboard hardgoods and outdoor apparel, footwear, and partner brand products such as Suunto and Bonfire at the Vail location.  Salomon will also feature ski and snowboard rentals.

SALOMON VAIL STORE GRAND OPENING

WHEN: Saturday, December 21, 4:00pm

WHERE: 610 West Lionshead Circle, Unit D, Vail, CO 81657, 970.476.1397

MORE: free appetizers, ski giveaway, legendary skier Chris Anthony

Specialty Sports Venture is a chain of specialty stores in the ski, golf, bike, and fly fishing markets. Today, with more than 150 locations, SSV is one of the largest specialty retailers in the country. A combination of flagship stores, retail & equipment rental shops, each unique location maintains a distinct inventory, staff and local experience.

Salomon, the mountain sports company. Salomon was founded in 1947 in the heart of the French Alps. Since then, we’ve been creating innovative products to enhance the performance of athletes. Performance led design is our past. Performance led design is our future.  www.salomon.com www.salomonfreeski.com