Industry News 1/9/2014

GEAR: Smith Optics Launches Iconic Archive Collection

Smith Optics Launches Iconic Archive Collection
Press Release from Smith Optics

KETCHUM, Idaho – In 1979, Smith Optics introduced its first line of sunglasses for people who live outside walls, like company founder Dr. Bob Smith. The freethinking visionary had a lust for life and wanted to provide superior quality sunglasses to make everyone’s outside experiences even better.

For 2014, we celebrate our history by reintroducing sunglasses from our past. The Archive Collection pieces are exact replicas of original Smith frames from 1988, 1991 and 1993. Each of the five new styles - Cheetah, Mt. Shasta, Marvine, Delano and Cornice - are labeled with its initial launch year and offered in original color ways. The glasses are still constructed from cellulose propionate frame material but updated with Carbonic TLT lenses for optical precision, and are available in polarized and non-polarized options.

Archive Sunglass Collection from smith optics on Vimeo.

Watch the Archive Collection video to check out the iconic styles or visit us at these upcoming tradeshows: Agenda Long Beach (Booth # C14), Surf Expo (Booth # 3019), Outdoor Retailer Winter Market (Booth # 30026E) and SIA (Booth # 2950/2650).

The Archive Collection is available now at specialty retailers and online at

Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow and motorsports goggles, snow helmets, premium protective eyewear and ophthalmic eyewear. Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out Integrate Performance and Style.

Media Contacts: 
Cassie Abel, Smith Optics, / 208.726.4477
Kate Gaeir, Akimbo Communications, / 206.334.0863