Industry News 1/8/2014

GEAR: Skullcandy to Debut New Product Categories During 2014 International CES

Skullcandy to Debut New Product Categories During 2014 International CES; Innovative Women's and Sport Performance Lines Are Key Focus in 2014
Press Release from Skullcandy

PARK CITY, Utah (GLOBE NEWSWIRE) -- Skullcandy, Inc. (Nasdaq:SKUL), the original performance lifestyle audio brand, will unveil two new and innovative product lines during the 2014 International Consumer Electronic Show (CES) in Las Vegas. In what the brand forecasts to be a major year of growth and development, Skullcandy introduces a new collection of advanced headphones developed for women and expands into the sport performance space with key design features intended to help enhance athlete performance.

Skullcandy's first-ever women's-specific line, comprised of headphones and earbuds, was created with the notion that products for women should be fine tuned and engineered specifically for them. The collection is designed, colored, cushioned and patterned for females with a pioneering focus on women's specific acoustics and fit. Resulting from extensive research by our internal advanced concept engineering and product development teams on the anatomical and acoustical differences between men and women, the line boasts unique adjustments in clamping pressure, headband size and shape, as well as form-fitting female-specific ear gels, designed to deliver maximum acoustic performance while aiding in stability and providing long-term comfort. In addition, the collection features premium fabrics and finishes and bold fashion-forward aesthetics that Skullcandy is known for and coupled with female-friendly add-ons like Pureclean™ antimicrobial ear gels and ear pads. The line is set to launch March 15, 2014 and retails for $29.99–$99.99.

This summer, Skullcandy plans to officially unveil its Sport Performance line (SSP), which previews today at CES. SSP brings an elevated offering to the active earphone market designed for athletic audiophiles looking for best in class fit, construction and materialization. Featuring a proprietary innovation called Stickybuds™, which allows for maximum surface contact and friction, SSP ear gels become nearly 30 percent stickier than standard gels when you sweat—ensuring that the earbuds stay in place even during the toughest workouts. SSP's line will exceed consumers' expectations in several price brackets with regard to performance in fit, durability, microphone control, cord resistance, reflectivity and sweat resistance amongst a myriad of additional product features and technologies. The collection, an assortment consisting of earbuds, in-ear and hanger earphones, is set to deliver to its active consumers come June of 2014 with consumer accessible prices ranging from $29.99-$49.99.

"As a brand, we see CES as the perfect arena to debut and build excitement within the industry for the two new categories we plan to target in 2014," said Sam Paschel, Chief Commercial Officer at Skullcandy. "Going well beyond aesthetics, Skullcandy intends to raise the bar with regard to performance, fit, comfort, durability and sound while meeting the demands of the unique lifestyles that our customers maintain. We confidently feel both the forthcoming women's and sport performance lines will not only deliver but exceed expectations."

Both collections can be previewed during the 2014 International CES at the Skullcandy booth, located in Central Plaza Hall, booth CP3.

About Skullcandy, Inc.
Skullcandy is the leading global lifestyle and performance audio brand driven by the creativity and irreverence of youth culture. Skullcandy designs, markets and distributes audio and gaming headphones and other related products under the Skullcandy, Astro Gaming and 2XL by Skullcandy brands. Skullcandy was launched in 2003 and quickly became one of the world's most distinct audio brands by bringing unique technology, color, character and performance to an otherwise monochromatic space; helping to revolutionize the audio arena by introducing headphones, earbuds and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. The Company's products are sold and distributed through a variety of channels in the U.S. and approximately 80 countries worldwide. Visit, or join us at or on Twitter @skullcandy.