EMP: Chris Parkhurst Named Vice President of MSR
Parkhurst to strengthen and grow brand-wide sales and initiatives
Press Release from MSR
SEATTLE, WA (January 13, 2014) — MSR (Mountain Safety Research®), the Seattle-based manufacturer of high-performance outdoor equipment, today announced the promotion of Chris Parkhurst from director of MSR Alpine and Snow Tools to vice president of MSR.
In his new position, Parkhurst will take on profit and loss responsibility as well as create product, marketing, and sales strategy to support and grow the MSR brand.
“Chris is a proven leader. As director of MSR Alpine and Snow Tools, he recruited, developed, and motivated a high-performance team to build sales, driving nextgeneration snowshoes, poles, and tools,” said Joe McSwiney, president of Cascade Designs, the parent company of MSR. “He is both an outdoorsman and an entrepreneur; an engineer and an executer. We are confident that with Chris at the helm, MSR will continue to invent and manufacture the best equipment on the market.”
As director of MSR Alpine and Snow Tools, Parkhurst managed the global Alpine division’s profit and loss, created long-term strategic plans, and led MSR Snowshoes to the number one position in market share.
“MSR has an incredible following and reputation in the outdoor market,” Parkhurst said. “It’s an honor to build upon the core principles that has made MSR revered among outdoor enthusiasts. The future is going to be very exciting as we move MSR into a new chapter of ground-breaking innovation for our users.”
Parkhurst will lead a talented team dedicated to product development, marketing and sales. The leading team is comprised of Jane Mauser, marketing director for MSR; Fletcher Andrews, sales manager for MSR; Steve Grind, category director for stoves, cookware, and tents; Chris Barchet, category director for snowshoes, poles, and tools; and Owen Mesdag, product manager for MSR.
About MSR® (Mountain Safety Research®)
Seattle-based MSR has been engineering standard-setting high-performance outdoor equipment since 1969. A commitment to quality manufacturing and innovation ensures customers are outfitted with the finest, most reliable gear available for outdoor adventures. MSR product lines include: stoves, fuel, cookware, water treatment and hydration systems, shelters, snowshoes, snow tools and backcountry poles. The majority of MSR products are made in the company’s Seattle, U.S.A. and Cork, Ireland manufacturing facilities. For more information, visit www.msrgear.com.