Industry News 1/15/2014

B$Z: Jaybird Names Turner Public Relations as Agency of Record

Jaybird Names Turner Public Relations as Agency of Record
Press Release from Turner PR

(NEW YORK) January 15, 2014 – Turner Public Relations, Inc. (Turner PR), a national public relations and digital media firm specializing in active lifestyle, outdoor, streetwear and fashion brands as well as travel, tourism and real estate, was recently named PR agency of record by JayBird, the premium sports brand known for its innovations in the wireless premium headphone category. Turner PR will lead all public relations efforts and work to drive sales and consumer engagement surrounding current and new product categories. The agency is also supporting JayBird’s most recent entry into wearable tech following the debut of Reign, a first-of-its-kind wireless activity tracker, at the International Consumer Electronics Show last week.

“JayBird is a category leader and consistently demonstrating innovation,” said Mariana DiMartino, senior vice president at Turner PR. “We are excited to partner with their talented team to support the continued growth of JayBird’s business and brand in the U.S.”

Headquartered in Salt Lake City, Utah, JayBird was founded in 2006 by Judd Armstrong who established the company’s mantra, Power Your Passion. JayBird designs the best in headphones and accessories that complement an active lifestyle with features such as: patented secure fits, fumble free on-ear controls and lifetime sweat proof guarantees. Halo products include: BlueBuds X, wireless headphones with revolutionary 8 hour battery play time and the Official Training Headphones of USA Triathlon; and Freedom Sprint, wireless headphones designed to eliminate listener fatigue during lengthy workout sessions at high volume levels. For more information, visit www.jaybirdsport.com.

About Turner PR
About Turner PR Turner PR is a boutique firm specializing in PR, social media and digital communications representing some of the world’s best resorts, destinations and lifestyle brands. Turner’s specialty divisions are travel, tourism & real estate and active lifestyle, outdoor & fashion brands. Founded in 1997, Turner became a wholly owned subsidiary of Fahlgren Mortine in January 2014. Turner has two U.S. offices in New York and Denver to best service worldwide clients based in the U.S., U.K., Canada, Mexico, Caribbean and South America. For more information, please visit
www.turnerpr.com, facebook.com/TurnerPR, Twitter.com/TurnerPR.