Industry News 1/17/2014

APP: Never Miss the Perfect Ride with Helly Hansen's First Tracks App

The new app is available for download now on iPhone and Android Phones
Press Release from Helly Hansen

OSLO, Norway - At Helly Hansen, we love skiing - and there is no better way to do it than in fresh powder. Built for skiers who want first dibs on knee-deep powder, First Tracks features two alarms: a standard alarm clock and a first tracks alarm.

The intuitive app’s first tracks alarm alerts skiers if overnight snowfall accumulations reach pre-determined goals. Select the location and preferred depth - and the first tracks alarm will sound if your target snow depth is met.

The First Tracks with Helly Hansen app is available at both the Apple iTunes and Android Play stores.

Tag Instagram photographs with #HHFirstTracks to win iconic Helly Hansen baselayers. Europe’s prizes include the HH Warm Freeze ½ Zip LS. The United States and Canada’s prizes include the limited-release, U.S. Ski Team baselayer, HH One LS.

Helly Hansen introduced the world’s first technical base layers in the early 1970s featuring its exclusive Lifa® technology. Lifa is a hydrophobic fiber that inherently stays dry on the inside by pulling excess moisture away from the skin unlike wicking wool and polyester alternatives. Today Helly Hansen is a global leader in baselayer brand and the official baselayer of the U.S. Alpine Ski Team.

For more information, please visit

About Helly Hansen
Founded in Moss, Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple, waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical baselayers made with Lifa® Stay Dry Technology in the 1970s. Today, Helly Hansen is the official uniform partner for more than 60 ski resorts and mountain guiding operations and has outfitted more than 33,000 mountain professionals. The brand's outerwear, baselayers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries. To learn more about Helly Hansen's latest collections, visit