Industry News 1/20/2014

GEAR: Smith Optics Debuts New Interchangeable I/O 7 Goggle

Smith Optics Debuts New Interchangeable I/O 7 Goggle
Press Release from
Smith Optics

KETCHUM, Idaho – Seven years ago, Smith Optics introduced the first rimless interchangeable goggle in the world. The launch set an industry benchmark in goggle development, and today, Smith is proud to introduce the next level in interchangeable design and technology with the new I/O 7 goggle.

The I/O 7 goggle (MSRP $225) features a minimalist design and a single-pivot quick release lens that is intuitive, efficient and easy to use. The addition of dual axis outriggers provides vertical and horizontal articulation for better fit under or over a helmet and AirEvac integration technology for increased ventilation and full helmet compatibility. The Facial Geometry frame design provides full field of vision while the spherical, Carbonic-X Lens with TLT Optics increase visual acuity and enhance contrast sensitivity while offering optimum scratch and impact resistance. All performance lenses feature Smith’s proprietary 5X Anti-Fog inner lens to eliminate condensation and moisture build up, for the most advanced anti-fog lens ever created. The I/O 7 will be available in 15 color ways and includes two performance lenses. 

I/O 7 Video: http://vimeo.com/84133285

Come visit Smith Optics at Outdoor Retailer Winter Market (Booth # 30026E), ISPO (Hall A1 / Stand 118) and SIA (Booth # 2950/2650) to check out the new I/O 7 goggle and other launches including the new Squad goggle, Women’s OTG Showcase goggle, Grom and Sidekick goggles for kids, the new Camber helmet and women’s Compass helmet.

All new goggles and helmets will be available at specialty retailers and online at smithoptics.com beginning early Fall 2014.

ABOUT SMITH
Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow and motorsports goggles, snow helmets, premium protective eyewear and ophthalmic eyewear. Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out smithoptics.com. Integrate Performance and Style.