B$Z: RockyMounts, Inc. Selects Verde Brand Communications for Media Partnership
Leading innovator in customizable car-rack solutions joins forces with Verde as its agency of record for elevating brand awareness and strategy for continued growth.
Press Release from RockyMounts
BOULDER, CO – RockyMounts, Inc., the leading innovator in customizable car-rack solutions for transporting bikes, skis, snowboards and cargo, has teamed up with Verde Brand Communications as its agency of record. The partnership combines RockyMount’s forward-thinking design in high-quality rack production with Verde’s diverse, 12-year experience in endemic and non-endemic markets to enhance brand messaging, promote category growth and reach new demographics.
“Verde is as entrenched in the outdoor, bike and snowsports culture as we are, and they understand the need to cast a wider net by targeting broad-market media,” said Bruno Maier, President of RockyMounts, Inc. “RockyMounts has defined itself as a brand that resonates with adventure seekers on all levels, from weekend warriors to professional athletes. And as the brand continues to evolve and drive its growing segment of the market, I couldn’t think of a better partner to deliver our message with conviction and authenticity.”
Based in the outdoor-adventure hotbed of Boulder, CO, RockyMounts is widely known for offering rock-solid racks in a variety of colors, allowing users to get their gear to the next epic adventure in style. The brand looks to continue its commitment to its heritage of being locally owned and operated as it expands its product line to include the recently unveiled BrassKnuckles—the world’s best and lowest profile upright mount—and a slew of other yet-to-be-announced products throughout 2014.
What began as founder Bobby Noyes selling high-quality handcrafted racks from the back of his truck in the foothills of the Rocky Mountains over 20 years ago has evolved into one of the fastest-growing North American rack manufacturers, but Noyes hasn’t lost sight of the passion for adventure and the camaraderie of his riding buddies that inspired to create his first bike rack.
Even today, anyone can walk into the Boulder showroom, enjoy a cold pint on tap from Upslope Brewing Company and get Bobby’s advice on the best RockyMounts for their next adventure. His word is as solid as his racks.
“RockyMounts—and Bobby—are fixtures of the Front Range,” said Kristin Carpenter-Ogden, President and CEO of Verde. “But the quality and reputation of the product has already carried the brand—and a lot of gear—far beyond the foothills. Verde is excited to play a key role in translating that momentum into continued growth as we drive the brand’s key initiatives with a targeted media strategy.”
About RockyMounts, Inc.
Locally owned and operated in Boulder, CO, RockyMounts designs innovative, rock solid, quiet and fuel-efficient rack systems colorful enough to fit any style. RockyMounts engineers its rack systems to safely carry your most prized possessions to and from your next epic outdoor adventure. No one has ever been this stoked to carry your stuff. For more information, visit RockyMounts.com.
About Verde Brand Communications
With offices in Jackson, WY, Durango and Boulder, CO, Verde Brand Communications is a full-service traditional and digital public relations, brand communications, marketing, branding and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the outdoor, cycling, action sports, snowsports, active lifestyle, consumer electronics and travel markets, as well as the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde, visit VerdePR.com.