Industry News 1/20/2014

B$Z: Hydrapak Expands Bay Area Headquarters

Hydrapak Expands Bay Area Headquarters
New R.E.I. Partnership Fuels Growing Distribution For Hydration Brand
Press Release from Hydrapak

January 20, 2014 (Oakland, Calif.) – Hydrapak, global manufacturer of innovative hydration systems, recently completed a significant expansion of their Oakland-based headquarters, doubling the size of the facility in anticipation of the company’s growing SoftFlask™, reservoir, and insulated bottle distribution within the U.S.

The 10,000 square foot eco-friendly facility features a new in-house photo studio, an expanded Quality Control testing lab, as well as storage space for increased product inventory. An additional 1,000 square foot office space, two common areas and enlarged development quarters will more comfortably accommodate the 10-person staff and anticipated employee growth.

“Being a lifestyle company, we strive to create an environment that fuels creativity, active living and fun,” said Hydrapak President Matt Lyon. “We wanted to stay true to the company’s wellness-oriented culture, so the new sun-lit offices feature ergonomic stand-up desks and showers for employees who run or bike during the day.”

The expansion comes on the heels of Hydrapak’s new partnership with national retailer, R.E.I., which selected the company’s award winning SoftFlasks™ to headline in its ‘First to Market’ program, selling exclusively at all 129 REI stores through May 2014.

The collapsible SoftFlasks™ are available through R.E.I. for U.S. customers and can be ordered at www.rei.com. For more information visit www.hydrapak.com or contact Gordon Wright at Gordon@OutsidePR.com.

About Hydrapak
Hydrapak, creators of innovative and advanced hands-free fluid delivery systems, was introduced to satisfy the growing demand from athletes for personal hydration systems. Hydrapak produces a lineup of custom-built hydration backpacks, reservoirs, and bottles for a variety of sports, including skiing/riding, biking, hiking and running.  Founded in 2001, Hydrapak is also an OEM for top manufacturers specializing in consumer, commercial and military purposes. To view all drink systems and components, bottles and hydration packs visit
www.hydrapak.com or call 510.632.8318.