B$Z: K2 Snowboarding's Women's Alliance Enters 8th Year
January 28, 2014
Women’s feedback group promotes stoke and camaraderie for female snowboarder’s worldwide.
Press Release from Verde PR
SEATTLE, Wash. – Established eight years ago in an effort to unite female snowboarders of all ages around the world, the K2 Snowboarding Women’s Alliance is a band of lady shredders and ambassadors of the sport that build camaraderie and good times on and off the hill.
From a crew of young, enthusiastic, ripping shop girls to seasoned veterans like K2 athletes Gretchen Bleiler and Leanne Pelosi, this diverse group of women works closely with K2’s in-house design, marketing, and engineering teams to provide feedback for future K2 graphics and product performance. This year marks the revitalized rebirth of the Alliance with more emphasis being focused on events, outings, clinics, trips, and more.
“The Women’s Alliance is a vital tool for the design and development of K2’s women’s product and a super unique way for riders to develop their skills while sharing experiences and connecting with other like-minded athletes,” said Hunter Waldron, Global Brand Director at K2 Snowboarding. “We are stoked to revive the Alliance for 2014 to offer women this type of community and opportunity to provide feedback in helping design the best women’s snowboard gear.”
In conjunction with the Women’s Alliance, K2 Sports annually donates a large sum of funds to the Breast Cancer Research Fund (BCRF). To date, K2 has donated more than $1M. In addition, K2 supports many other breast cancer research efforts throughout the year, and recognizes the cause by placing a pink ribbon on nearly all snowboards (and skis) in the K2 Women’s Collection.
K2 is making a stand for women in snowboarding by providing the resources and community around the world to promote fun, education, and friendship. Stay tuned to the K2 Women’s Alliance Facebook page for updates on happenings this season.
About K2 Snowboarding
Born in the Pacific Northwest in the shadow of the Cascade Mountains, K2 Snowboarding was raised in the backcountry of Mount Baker. From the beginning, the goal has been to create original concepts and technology that drives the progression of snowboarding. Offering a full-range of boards, bindings, boots, and their collection of Backside backcountry tools, the company meshes fun with serious gear. Twenty-five years later, K2 Snowboarding continues to innovate and grow the sport from the backcountry to the parks … and all terrain in between. Seek and Enjoy. http://k2snowboarding.com/.
Keith Cozzens, Verde Brand Communications, [email protected], 970.259.3555 x122.