Industry News 2/11/2014

B$Z: Horny Toad Expands Team and Refocuses On Its Core Brand

Horny Toad Expands Team and Refocuses On Its Core Brand to Support Accelerating Growth Momentum
Horny Toad expands its core brand with key new new hires and centralizing its entire team in the company’s new Santa Barbara headquarters
Press Release from Horny Toad

With the recent completion of the transition of all Nau business operations to Korean outdoor brand Black Yak, Horny Toad is able to focus on expanding its core brand with key new new hires and promotions, centralizing its entire team in the company’s new Santa Barbara headquarters and attending to its accelerating growth demands. 

“I am proud of what we were able to accomplish with our partners at Nau through the toughest of economic climates,” states Gordon Seabury, CEO of Horny Toad. “We will continue to be their greatest fans and supporters as they pursue their ambitious vision.  At the same time, this allows us to be laser focused and double down on our efforts to fully realize our vision of building a 21st Century outdoor lifestyle brand at Horny Toad.”  

Chad Alasantro joins Horny Toad after starting his career as a product designer at Reef and then launching as co-founder and former designer/creative director of Vuori Clothing, a high-end organic clothing line. Alasantro’s work at Vuori lead to numerous high-profile collaborations with musical artists like Jason Mraz, Missy Higgins and Colbie Caillat. He most recently worked for several years with Ibex rounding out his appropriately diverse industry background and influences. Alasantro’s first collection with Horny Toad will debut in spring 2015.

Chris Anderson steps into her role as director of e-commerce and digital merchandising after spending the past five years consulting in multichannel business environments including the three years influencing the Horny Toad product collections. Previous to her consulting work, Anderson was a VP of merchandising at Sundance. Her experience in leveraging market opportunities for growth based on trend analysis and product merchandising will be critical as she focuses on expanding Horny Toad’s digital presence to support the next level of Specialty Outdoor Retailer success in an Omni-channel world.

A long-time employee of Horny Toad and store manager of the Lizard Lounge, Kelsie Morrow assumes the newly created role of visual merchandising manager. Horny Toad has long understood the importance of specialty retail to the success of the business. Morrow has been at the center of this, educating key partners about the importance of merchandising through an online blog, Specialty Retail Collective, and immersions at the Portland, OR based Lizard Lounge. Her new role will enable her to dive deeper into these programs and insure all retail partners have access to the latest trends and tools for visual merchandising to help the industry mature beyond the standard outdoor retail store.

Horny Toad is pleased to have recently joined 1% for the Planet and looks forward to partnering with them throughout 2014. The brand has also recently moved into well suited new headquarters to further foster creativity, brand inspiration and company culture as it ascends to the next level. Their Spring 2014 collection is now available on their website which can be viewed here http://www.hornytoad.com/.

About Horny Toad
Born in Telluride and based in Santa Barbara, Horny Toad has made clothing for trail to tavern, for the outdoors and just outside your door, since 1996. We see every day as a chance to be social leaders and good environmental citizens and we make business choices that support the things we love – like music, film, great food and getting outside as often as possible. The majority of our fabrics are eco-friendly and designed to meet the needs of both outdoor and city life. Horny Toad is a member of 1% For The Planet, a platform through which we support long-term partners such as The Conservation Alliance, Search Inc. and Leave No Trace. Learn more about us at
www.hornytoad.com.