Industry News 2/12/2014

EMP: Cascade Designs Names New VP of Product Development & Marketing Services

Drew Keegan Named Vice President of Product Development and Marketing Services for Cascade Designs®
Keegan will lead a talented team dedicated to product development, marketing and sales.
Press Release from Cascade Designs

SEATTLE, WA (February 11, 2014) — Cascade Designs, the Seattle-based manufacturer of high-performance outdoor equipment, today announced the promotion of Drew Keegan from director of Stoves & Cookware to vice president of Product Development and Marketing Services.

In his new position, Keegan will oversee product development and marketing execution for Cascade Designs, including the company’s eight outdoor brands Therma-Rest®, MSR®, Platypus®, E-Case®, PackTowl®, SealLine®, Hummingbird™, and Tracks®. Keegan will help guide strategy as a member of the company’s executive team as well as foster companywide creativity, risk taking, and tinkering on research and development projects.

“Drew’s previous experience as a division director, product manager, and engineer gives him a well-balanced skill base to tackle the challenges of this new position,” said Joe McSwiney, president of Cascade Designs. “We’re confident that under his leadership we will surpass our future marketing and product development goals.”

Keegan played a pivotal role in 75 percent of MSR’s current product line. Since 1991, he’s predominately worked in the premier MSR category of stoves and cookware—and has helped launch more than a dozen game-changing backcountry products, including the Reactor® Stove System, WhisperLite™ Universal, MicroRocket™, and the original Evo snowshoe. “Working for Cascade Designs is much more than a job, I constantly find myself talking about product, marketing strategy, or industry news outside of work,” Keegan said. “I’m excited about the challenges to come. I’m ready to streamline processes, remove roadblocks, and foster a more creative and fun team.”

Keegan will lead a talented team dedicated to product development, marketing and sales. The leading team is comprised of Darren Pinne, analytics director; Paul Smith, engineering director; Phil Hitch, product development director; Jennifer Gombas, director of marketing operations; and Kerri Dellisanti, public relations manager.

About Cascade Designs®
For forty years, Seattle-based Cascade Designs, Inc. has led the outdoor industry in designing innovative, useful and long-lasting equipment, manufacturing the majority of products in their Seattle, U.S.A. and Cork, Ireland facilities. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove, Cascade Designs has developed products that explorers, travelers, adventurers, outdoor enthusiasts and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information on Cascade Designs or links to our premium brands: Therm-a-Rest®, MSR®, Platypus®, SealLine®, E-Case®, Hummingbird™, PackTowl® and Tracks®, please visit or call us at 1-800-531-9531.