Industry News 2/18/2014

B$Z: Newton Running partners with Destinatio​n Races

Newton Running and Destination Races Form Partnership
Newton becomes presenting sponsor of Wine Country Half Marathon Series
Press Release from Newton Running

(San Diego, CA) — Newton Running of Boulder, Colorado, and Sonoma, California-based Destination Races have announced a new partnership making Newton Running the presenting sponsor of Destination Races Wine Country Half Marathon running series. The popular series currently consists of seven destination running events held in iconic wine regions in both the United States and Canada.

Since its inception in 2004, Destination Races has consistently delivered world-class wine and culinary-themed signature running events.  Event destinations include Napa/Sonoma, Santa Barbara and Healdsburg, CA, Oregon, Virginia, Kelowna, British Columbia, and its newly announced event in Temecula Valley of California.

The terms of the new partnership include the 2014 and 2015 series, with an option for 2016. "The relationship between Newton Running and Destination Races will help both partners grow while doing the things we love: running and wine tasting,” comments Yo Schmidt, Director of Events for Newton Running. “We are looking forward to great locations and fantastic wine, as well as the ability to reach out to Newton runners and potential Newton runners. Through outreach before, during and after the events, we hope to build relationships in the Newton Running community and bring more people to fantastic venues throughout the U.S. and Canada.”

The Destination Races and Newton Running partnership will offer enhanced benefits to event participants including opportunities for those running in Newton shoes to win merchandise, race entries, apparel and other prizes. “We view this as a partnership that brings tangible value, not only to Destination Races and Newton Running, but as importantly to our loyal race participants and fans,” according to Destination Races President, Matt Dockstader. “We feel Newton’s energy, creativity and its passion for running is the perfect compliment to Destination Races and look forward to rolling out the 2014 Destination Races Wine Country Half Marathons presented by Newton Running.”

About Destination Races
Destination Races, of Sonoma, CA, was founded in 2004 with the introduction of the Napa-to-Sonoma Wine Country Half Marathon. The series now consists of seven races also including Santa Barbara wine country, Northern Virginia, Oregon (Willamette Valley), Kelowna, B.C., Healdsburg, CA and Temecula Valley, CA. For more Information on the event series and Destination Races, go to
www.destinationraces.com

About Newton Running
Boulder, Colorado-based Newton Running is the leader in performance running shoes that actively support and strengthen natural running motion. Newton Running’s patented Action/Reaction™ technology provides highly responsive cushioning and protection plus ground feel, minimal heel-to-toe drop and lightweight comfort. Newton Running form clinics, hosted in partnership with specialty running retailers worldwide, help runners learn their natural running motion. Newton Running is proudly committed to social responsibility and supports numerous charitable organizations.
www.NewtonRunning.com