Industry News 2/26/2014

EMP: GU Energy Expands Management Team

GU Energy Expands Management Team
Nutrition Powerhouse Announces Internal Promotions

Press Release from Outside PR

February 26, 2014, Berkeley, CA – GU Energy Labs, creators of the original energy gel, is pleased to announce the promotion of Michael Littleton to Vice President of Finance, Magdalena Lewy-Boulet to Vice President of Innovation and Lauren O’Connor to Director of Marketing.

Paving the way in research and development, Magdalena Lewy-Boulet, GU Energy’s resident US Olympian (Women’s Marathon, 2008 Beijing Games), will assume the role of Vice President of Innovation.  Boasting a Masters in Exercise Physiology, Magdalena has already developed new gels for Rock-n-Roll Marathons, as well as a new Chocolate Peanut Butter flavor.  “Magda” also happens to own the 5th fastest women’s marathon time in US history.

A key player in leading GU through recapitalization in August of 2013, Michael Littleton, who formerly served as Controller for GU Energy, will now take the reins as Vice President of Finance.  Littleton is a CPA by trade and has been integral in helping the company navigate myriad new tax regulations as well as the many new topics engendered by GU’s recently-completed corporate headquarters.

Additionally, former Senior Marketing Manager Lauren O’Connor has been promoted to Director of Marketing at GU.  A former high level rugby player, O’Connor has already played a key role in development of new marketing ideas, strategies and tactics for GU, and will continue to shape brand marketing strategy in her new role.

“We are incredibly excited about extending the responsibilities of Michael, Magdalena and Lauren on our management team,” said Tal Johnson, President and COO of GU Energy.  “These individuals have been vital in the elevation, innovation and growth of our brand – we greatly look forward to their continued contributions in their new roles.”

For more information, please contact Gordon Wright at Gordon@OutsidePR.com.

About GU Energy Labs
GU Energy Gel, the original energy gel, was developed in 1993 in Berkeley, California.  To this day, GU remains the market share leader by a margin of more than two to one, and is still the premium gel available to endurance athletes. GU, Roctane, Chomps and Brew are designed to provide athletes with scientifically-based, performance-tested nutrition. For more information about GU, log onto
www.GUenergy.com.