Industry News 3/7/2014

GEAR: LifeProof Announces fre for iPad Air

LifeProof Announces fre for iPad Air
Slim, waterproof protection now available for iPad Air

Press Release from Mambo Comunications

SAN DIEGO – March 7, 2014 - Sleek design and powerful protection unite as LifeProof® today announced availability of the new fre® for iPad Air case.  LifeProof’s award-winning waterproof, drop proof, dirt proof and snow proof features turn the latest iPad into a lean, mean, mobile-computing machine.

LifeProof fre allows iPad Air users to take a plunge underwater, shred the slopes or careen down a dusty trail without worry, creating a carefree tablet experience that doesn’t interfere with the device’s sound output or touch screen clarity. The LifeProof fre protects the iPad Air from submersions in water up to 6.6 ft. for up to one hour and drops from 4 ft. The fre passes military standards for shock and impact protection, all in a compact design that complements the device. A built-in screen protector helps keep the display scratch free while allowing total touch screen functionality.
“LifeProof is excited to offer fre for iPad Air,” said LifeProof CEO Brian Thomas. “We are extremely pleased to provide iPad Air owners with one of the slimmest and most protective cases on the market. Our products not only provide reliable protection, but also meet our customers’ needs for sleek, go-anywhere designs that keep up with their active lifestyles.”

The LifeProof fre for iPad Air is available now in black and white. The waterproof iPad Air case includes a tethered headphone jack cover and is compatible with a variety of LifeProof accessories, including a folio screen cover that doubles as a stand, a floating LifeJacket and a mounting cradle. The accessory lineup is coming soon. LifeProof fre for iPad Air is available for $109.99 at and select retailers.

LifeProof nüüd®, the first waterproof case without a built-in screen protector, will also be available soon. Proprietary screenless technology allows direct contact with the device screen for an uninhibited user experience.

For peace of mind, the LifeProof Total Water Protection Program is available as an option at the time of purchase of a LifeProof fre for iPad Air at This optional program offers repair or replacement should the registered user’s device sustain water damage while properly installed in a LifeProof case. For full terms and conditions, visit

LifeProof Resources


About LifeProof
Based in San Diego, LifeProof designs, manufactures and markets cases for smartphones and tablets that deliver protection, style and functionality. LifeProof is built on the idea of giving everyone the complete freedom and confidence to use their mobile devices in any environment. Designed to defend against water, dirt, snow, shock and the hazards of daily life, LifeProof lets consumers use their mobile device everyday, everywhere, for everything — without worry. For more information, visit

©2014 Treefrog Developments, Inc. All rights reserved. The LifeProof name and LifeProof trademarks are the property of Treefrog Developments, Inc. registered in the U.S. and other countries. All other trademarks are the property of their respective owners.