Industry News 3/11/2014

WEB: Project Zero Wants To Know: How Do You Prepare For A Day In The Backcountry?

Project Zero Wants To Know: How Do You Prepare For A Day In The Backcountry?
Know The Snow video contest offers backcountry users prizes for sharing safety tips, processes and knowledge

Press Release from Verde PR

Gunnison, Colo. (March 11, 2014) - Project Zero wants to know how you prepare for a backcountry outing. Show your unique route planning, communication plans and forecasting skills with a submission to Project Zero¡¯s Know The Snow video contest.

Entries that best showcase the Know The Snow goals, as selected by an expert panel of judges, will win a variety of prizes, from an expenses paid cat skiing trip at Monashee Powder Snowcats to AIARE Avalanche Education classes.

¡°There¡¯s an increasing number of new users in the sidecountry and backcountry,¡± said Tom Murphy Operations Director at AIARE. ¡°This contest will help the community learn from one another, using seasoned backcountry user¡¯s video submissions to help create a comprehensive guide for preparing to venture outside of the ski area boundary.¡±

From now until April 7 skiers and snowboarders can submit a brief video to the Know the Snow Vimeo page. Submissions should show how you prepare for a day in the backcountry and why snow safety is important to you. Tell your story; creativity, wit and effort are recommended.  

Prizes Include:

¡ñ      Two days of cat skiing for 2 with Monashee Powder Snowcats + $1,000 in travel expenses
¡ñ      Two 4 day Gold Passes to any resort in the United States
¡ñ      BCA Float 22 Airbag Backpack
¡ñ      Pair of Liberty Skis ¨C CAIC Variants
¡ñ      GoPro Hero3+ Black Edition
¡ñ      Never Summer snowboard
¡ñ      K2 Skis
¡ñ      AIARE 1 avalanche course
¡ñ      AIARE 2 Hut Based avalanche course

For full contest rules, information and to view entries visit

About Project Zero
30 avalanche fatalities each winter ¨C it¡¯s got to stop. Instilling fear is not the answer. Project Zero believes influencing our collective cultural views towards avalanche risk management is the first step. We need a robust baseline for what it means to ¡°do everything right¡± beyond carrying rescue gear, armed with good intentions. We need a public safety campaign, supported by a vast group of passionate and motivated stakeholders ¨C including you ¨C engaged recreationists, retail shops, equipment manufacturers, entertainment media, government agencies, ski areas, forecast centers and our backcountry leaders. For more information about Project Zero visit