Industry News 3/17/2014

SUPPORT: Freewaters Kicks Off Instagram Campaign To #CelebrateWater for World Water Day

Freewaters Kicks Off Instagram Campaign To #CelebrateWater for World Water Day
There's no shortage of ways to conserve water resources and help those who need clean drinking water. Here's a few easy tips below to get started today.

Press Release from Groundswell PR

Laguna Hills, CA – From Kenya to Cali, the healing power of water connects us all. To raise awareness of World Water Day taking place on March 22nd, Freewaters footwear is excited to announce its #CelebrateWater Instagram campaign.

Here's how anyone can enter and help spread the word: POST A PHOTO ON INSTAGRAM OF HOW YOU CELEBRATE WATER. Surfing, skiing, snowboarding, hiking, running, fishing, swiming, kayaking, landscapes, drinking water or charity, show us how you celebrate water on a daily basis. There are no image rules as long as you own the photo posted and some form of water, frozen or flowing, is the focus. For your chance to win, tag your pic @freewaters_footwear and #CelebrateWater. Our judges will choose one winning photo to receive a pair of Freewaters flip flops and a donation of $50.00 in your name to Freewaters clean drinking water projects in Kenya. This Instagram contest ends on World Water Day, March 22, 2014 at 6 pm PST.

There's no shortage of ways to conserve water resources and help those who need clean drinking water. Here's a few easy tips below to get started today.

Go Meatless More Often: “Food accounts for at least half of your water footprint,” says Kai Olson-Sawyer, a research and policy analyst at Grace Communications Foundation. “Eating less meat is the key to reducing it, because of all the water needed to raise the livestock.” Start by skipping red meat more often. It takes 1,857 gallons of water to produce a single pound of beef. Pork, chicken, and lamb require much less.

Support Companies that Support Clean Drinking Water: Freewaters footwear supports clean drinking water projects with 1% of its gross sales going towards building clean drinking water wells in Kenya (freewaters.com). For every MiiR hydration vessel purchased, clean water is given to one person in need (miir.com). Cascade Designs, the parent company of iconic outdoor brands including Therm-a-Rest and MSR, develops water purification technologies for domestic and international use (cascadedesigns.com). We couldn't name them all here, but there are many other great options to choose from.

Cut Electricity Usage: 49% of all the water in the US is used in our nation’s power plants for cooling and to make steam. That’s seven times more than all US homes, and 1.5 times more than all farms. Turn those lights off, watch less TV, hang dry your clothes and go solar.

Boycott Bottled Water: “Three liters of regular water go into making just one liter of bottled water,” says the NRDC’s Paul McRandle. Many people don’t realize that most large bottled water brands are just purified municipal water, not spring water.

If It's Yellow, Let It Mellow: By making it a new rule not to flush every time, a family of four could save 9 to 11 flushes per day. That’s 45 to 55 gallons a day! Over ONE billion people survive on five liters of water a day, while we use 70 liters just to flush our toilets.

About Freewaters
Freewaters products and ethos are dedicated to those that seek the freedom of the open road, act as global citizens and dare to chart their own path in life. Each pair helps support clean drinking water projects and comes with a stress-free limited lifetime warranty.  Visit
www.freewaters.com to view our complete product line and learn more about our water projects in Kenya.