Industry News 3/18/2014

GEAR: New Watersport​s-Specific ChromaPop Lens Tints from Smith Optics

New Watersport​s-Specific ChromaPop Lens Tints from Smith Optics
All lenses provide 100% protection from harmful UVA/B/C rays.

Press Release from Akimbo Communications

Smith Optics is pleased to announce the launch of its new ChromaPop Polar Blue Mirror and ChromaPop Polar Bronze Mirror lens tints to their collection of scientifically advanced polarized lenses. Specifically designed for the avid waterman, the new lens tints provide 100% protection from harmful UVA/B/C rays with film-free polarization with unmatched visual clarity.

The ChromaPop Polarized Bronze Mirror lens creates a color enhanced visual experience like no other mirror lens you’ve seen. Intensified reds, blues, and greens result in almost 3D-like visuals. Ideal for medium/bright light conditions.

The ChromaPop Polarized Blue Mirror lens produces enhanced visuals amplifying colors in their natural state. Designed for the serious offshore waterman seeking to cut glare, eliminate backside reflections and maximize fish spotting opportunities in open water environments. Ideal for bright light conditions.

Both lens tints feature Anti-Reflective (A/R) mirror coating to eliminate backglare and hydroleophobic coating to repel water, dirt, and grease.

ChromaPop is the world’s most scientifically advanced polarized lens engineered to optimize color and increase visual clarity. ChromaPop eliminates color confusion for the brain, ultimately recognizing true color, faster, regardless of lens tint. When light passes through a traditional lens, there are two points where light waves intersect and the brain has to work to decipher whether its seeing red, green or blue. With ChromaPop lens technology, the color intersections are blocked so the brain immediately recognizes true vibrant color as it should be seen with increased depth and detail of objects, while reducing eye fatigue. ChromaPop lenses are also available in a proprietary Prescription Sun solution.

In August 2013, Smith Optics introduced ChromaPop, the worlds most scientifically advanced polarized lens. In March 2014, Smith introduces two new ChromaPop lenses specifically engineered for the avid waterman: ChromaPop Polarized Blue Mirror Lens and ChromaPop Polarized Bronze Mirror Lens.

About ChromaPop: ChromaPop is the world’s most scientifically advanced polarized lens, with new film-free polarization technology, engineered to optimize color and increase visual clarity. ChromaPop eliminates color confusion for the brain, ultimately recognizing true color, faster, regardless of lens tint. When light passes through a traditional lens, there are two points where light waves intersect and the brain has to work to decipher whether its seeing red, green or blue. With ChromaPop lens technology, the color intersections are blocked so the brain immediately recognizes true vibrant color as it should be seen with increased depth and detail of objects, while reducing eye fatigue. ChromaPop lenses will be available in six proprietary tints: ChromaPop Polarchromic Ignitor, ChromaPop Polar Brown, ChromaPop Polar Gray Green, ChromaPop Polar Platinum and now, ChromaPop Polar Blue Mirror and ChromaPop Polar Bronze Mirror.

Presription Lens Options Available: ChromaPop lens technology also offers a proprietary authentic Smith Prescription Sun solution. This RX solution offers identical tints to Smith plano lenses in addition to the same technical efficacy for light management and visual acuity. The high level of clarity of ChromaPop lenses guarantees a better field of vision, even in higher-index, 8 base wrap styles. Identical look, feel and performance...all in your prescription sunglass lenses.

BACKED BY S M I T H ’S T RU E L I F E T I M E WARRANTY.

FEATURES :
+ Film-free polarization, creates unmatched visual clarity
+ Anti-Reflective coating eliminates bothersome reflections
+ 4-5 Times anti-scratch performance over “plastic lenses”
+ Proprietary lenses crafted to blend unmatched color & clarity
+ Improves speed of visual processing. See true color, faster.
+ 10% lighter than Polycarbonate, 15% lighter than CR-39, 75%
lighter than glass
+ Available in 21 of Smith’s most popular frames

MSRP: $209-269

ABOUT SMITH
Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out
WWW.SMITHOPTICS.COM