Industry News 3/18/2014

B$Z: Nearly 4,000 Attend Camp Shred This Weekend

Nearly 4,000 Attend Camp Shred and Raise Money for California State Parks and Keep a Breast Foundation
Big thanks to Surf Ride, SURFING Magazine, C20 Pure Coconut Water, Subaru, Banzai Bowls, Sierra Nevada, New Era and 94.9 FM for their support.
Press Release from GrindMedia

SAN CLEMENTE, Calif., March 18, 2014 – Camp Shred went off at Cardiff’s San Elijo Campground over the weekend, and a great time was had by all. For two straight days, hundreds of surfboards, wetsuits, accessories and skateboards were available for the nearly 4,000 attendees to demo for free. Fun waves graced the Cardiff reefs and a lively bustle kept things interesting on land with sunny skies and 70-plus degree weather. Topping it all off, event hosts Surfing Magazine and Surf Ride were able to hand off checks to benefit California State Parks and the Keep A Breast Foundation.

Subaru offered test drives of three new vehicles and for each test drive, provided a donation to California State Parks. Surfing Magazine sold nearly 200 goody bags filled with fun sponsor swag including a limited edition New Era hat, also benefitting California State Parks. The Sierra Nevada beer garden was the life of the party with three of their most popular beers and proceeds donated to the Keep A Breast Foundation.

Live acts Austin Burns, Loose Snakes and Sister Juanita and 94.9 FM laid the soundscape for the weekend while C2O Pure Coconut Water hydrated and Banzai Bowls nourished the crowd.  A Coachella ticket contest from 94.9 FM added to the excitement, but everyone was really there to try out all the new goods from brands like: Hayden Shapes, Spy, Clif Bar, INT, Panda, Catch Surf, Isurus, Surf Rx, Boardworks, FCS, O’Neill, DHD, Robert August, Rusty, Surftech, JS, Pyzel, DB Surfboards, Everyday, Vampirate, Rip Curl, Futures, Waterman’s, Sector 9, Otis, Chemistry, Creatures of Leisure, Quiksilver, Body Glove, Channel Islands, Lost, Firewire, Raen and Super.

For photos and for the latest on next year’s event, visit  #campshred

Camp Shred wouldn’t be possible without it’s generous sponsors and partners.  Big thanks to Surf Ride, SURFING Magazine, C20 Pure Coconut Water, Subaru, Banzai Bowls, Sierra Nevada, New Era and 94.9 FM for their support.

About SURFING Magazine
SURFING Magazine is the official storyteller of modern surf culture. We seek out the personalities and ideas that define our community - progressive, authentic and young, with a focus on the experiences and lifestyle that make surfing more than a sport. Travel. Photography. People. Fashion. Music. Art. The magazine is published 12 times per year by Source Interlink Media's GrindMedia, an integrated network of magazines, digital properties, events and television programming. Visit

About Surf Ride
Starting as a seedling in the 1970s, Surf Ride has grown from the ground up, sprouting first in Oceanside, and branching out to a second location in Solana Beach. With both store fronts rooted along the Pacific Coast Highway, Surf Ride is committed to providing our customers with as many product choices as possible. Our hard work has paid off and has led to recognition from Transworld Business as 'Hardgoods Retailer of the Year'. From Land to the Sea, our vision is to get everyone as stoked on riding the elements as we are. was created to provide product to your doorstep with the click of a button.This year, 2014, is our 40th anniversary as a family-owned surf shop. 40 Years of Surf! Still core since ’74. Visit

About GrindMedia
Source Interlink Media’s GrindMedia is the world’s largest action/adventure/outdoor media company, with 29 leading media assets featuring brands such as, SURFER, SURFING, TransWorld SKATEboarding, Bike, POWDER, TransWorld Motocross, Snowboarder, Canoe & Kayak and more. GrindMedia reaches more than 40 million engaged consumers every month through its print, online, mobile, TV/video and events. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia also produces more than 40 leading events and webcasts such as Surfer Poll Awards, TransWorld SKATEboarding Awards, Powder Video Awards, Lowers Pro and EnduroCross. GrindMedia is also the exclusive action and adventure sports content provider for Yahoo! Sports. To learn more, visit