Industry News 3/19/2014

SURF: 2014 Oakley High School Surf Team Challenge Dates Announced

2014 Oakley High School Surf Team Challenge Dates Announced
Special thanks to title sponsor Oakley, media sponsor SURFER Magazine and co-sponsors New Era, Futures Fins, Waterman's Applied Science and Banzai Bowls, without which the Surf Shop Challenge series would not be possible.

Press Release from
GrindMedia

SAN CLEMENTE, Calif., March 19, 2014 – The Oakley High School Surf Team Challengeis back for the third consecutive year with two stops, San Diego and Orange County, in collaboration with the Oakley Surf Shop Challenge. The High School Surf Team Challenge pits 10 high school teams from each region against each other for the two regional titles and a bevy of sponsor prizes and accolades.

The first stop in San Diego will hit Seaside Reefin Cardiff, Calif. on March 29th, and the second event will take place at 54th/56th Street in Newport Beach, Calif. on May 31st.


2013 Oakley Surf Team Challenge Orange County Champions: San Clemente High School (L-R Kevin Schulz, Ethan Carlston, Colton Overin, Jonah Carter) Photo: Lowe-White.

An onsite Instagram contest at each event will get spectators involved in the prize action with the best post using #HSTC winning a custom Surf Team Challenge iPad Mini, a digital subscription to Surfer Magazine,custom Futures Fins, Waterman's Applied Science Sunscreen products, and Oakley gear featuring the new Oakley Enduro sunglasses.

For more information, results and photos go to surfteamchallenge.com.

Special thanks to title sponsor Oakley, media sponsor SURFER Magazine and co-sponsors New Era, Futures Fins, Waterman’s Applied Science and Banzai Bowls, without which the Surf Shop Challenge series would not be possible.

About Oakley, Inc.
The global leader in performance sunglasses, goggles and prescription eyewear, Oakley also offers technical and lifestyle apparel, footwear, watches and accessories. The company was created for athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap invention in art. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics® (HDO®). Additional information is available at oakley.com

About SURFER
In 1960, SURFER Magazine began as the original. After a long history of delivering provocative and insightful editorial features, revealing interviews and award winning state-of-the-art photography, SURFER remains the authoritative voice of the surfing world and thus earned the moniker "the bible of the sport." The SURFER brand has also grown to include Surfermag.com, Fantasy Surfer, and the SURFER message boards. All of these assets combine to make the SURFER network the most current and reliable channel of information to the surf community. The magazine is published by Source Interlink'sGrindMedia, which reaches more than 22-million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. To learn more, visit surfermag.com

About GrindMedia
Source Interlink Media’s GrindMedia is the world’s largest action/adventure/outdoor media company, with 29 leading media assets featuring brands such as GrindTV.com, SURFER, SURFING, TransWorldSKATEboarding, Bike, POWDER, TransWorld Motocross, Snowboarder, Canoe & Kayak and more. GrindMedia reaches more than 40 million engaged consumers every month through its print, online, mobile, TV/video and events. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia also produces more than 40 leading events and webcasts such as Surfer Poll Awards, TransWorldSKATEboarding Awards, Powder Video Awards, Lowers Pro and EnduroCross. GrindMedia is also the exclusive action and adventure sports content provider for Yahoo! Sports. To learn more, visit grindmedia.com

Media Contact:
Dawn Hamilton
KHPR for Grind Media
P: 310-295-1189
dhamilton@khpublicrelations.com