B$Z: Katadyn Group Partners with Verde for Strategic Brand Communications
Katadyn Group partners with Verde for strategic brand communications
Verde will elevate brand awareness for Katadyn, Optimus, AlpineAire foods
Press Release from Verde PR
Minneapolis, Minn. (March 20, 2014) – Katadyn Group, a global manufacturer of industry-leading water treatment systems, stoves, camp kitchen accessories and lightweight, freeze-dried food, is teaming up with Verde Brand Communications. Verde will increase visibility for Katadyn and its family of brands with an integrated brand communications strategy focused on the outdoor active lifestyle markets.
Katadyn is based in Switzerland and has its U.S. headquarters in Minneapolis, Minn. The company was founded in 1928 and is widely known for industry leading water treatment products. Today the Katadyn Group and its brands in the USA, Katadyn, Optimus and AlpineAire, offer a wide array of camp kitchen products, including stoves, kitchen accessories, and premium cookware, as well as premium freeze-dried meals.
“The Katadyn, Optimus and AlpineAire brands are already well-known, trusted names in their respective categories here in the U.S. and Canada, and we’re excited to work with the communications team at Verde to help us build on and expand that strong base,” said Shawn Hostetter, President of Katadyn in North America.
Verde will kick off its work for the Katadyn Group with communications programs designed to raise brand-level awareness. Communications efforts will also highlight Katadyn’s focus on products that offer multi-functional backcountry use.
“There’s no stronger name in water filtration and purification than Katadyn. We’re honored to work with Shawn and his team to help raise awareness about how Katadyn and its brands align to offer backcountry users a 360-degree solution for the camp and backcountry kitchen,” said Kristin Carpenter-Ogden, founder and CEO of Verde.
About Katadyn Group
Katadyn is a leading producer of individual water treatment systems for the outdoor, marine, military, and relief markets. Katadyn has produced quality water systems for over 80 years. The Katadyn Group today includes leading outdoor brands Trek ‘n Eat (Europe), AlpineAire (USA), Optimus stoves and Katadyn’s complete line of water treatment products (including reverse osmosis desalinators). Headquartered near Zürich, Switzerland, Katadyn operates subsidiaries and sales offices in Germany, Austria, France, the U.S.A., Sweden, and Singapore as well as a manufacturing facility in Romania.
With offices in Jackson, Wyo., Durango and Boulder, Colo., Verde Brand Communications is a full-service traditional and digital public relations, brand communications, marketing, branding and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the outdoor, cycling, action sports, snowsports, active lifestyle, consumer electronics and travel markets, as well as the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde Brand Communications, visit: http://www.verdepr.com