Industry News 3/20/2014

WEB: Sierra Designs launches new website, supports new era of excellence in backpacking gear

Sierra Designs launches new website, supports new era of excellence in backpacking gear
Rebuilt and rebranded, the “better and different” SierraDesigns.com showcases the introduction of an entirely new way of life in the backcountry

Press Release from Sierra Designs

BOULDER, COLO. (For Immediate Release) – Sierra Designs is reinventing itself for 2014 with a completely reimagined line of tents, sleeping bags, and apparel designed specifically to provide backpackers with true innovation and real solutions for backcountry comfort and performance. To showcase the relaunch of this iconic brand, Sierra Designs is introducing the entirely rebuilt and rebranded SierraDesigns.com.

True to the commitment that all new Sierra Designs backpacking gear must be “better and different” than what’s currently available, the new SierraDesigns.com features detailed information, educational videos, and bold imagery to simplify engagement with Sierra Designs. The rebuilt site makes it easier to learn more about the new brand direction, innovative product assortment, and individual product features.

“We are creating truly advanced backpacking equipment and apparel, so we wanted a website that would not only showcase our latest achievements but also help to educate and inform the outdoor community,” said Michael Glavin, VP of Sierra Designs.  “Our website is the most public facing aspect of our marketing efforts, so we wanted something that would help us tell the Sierra Designs story in the clearest, most concise way. The new SierraDesigns.com accomplishes this goal simply and effectively.”

Heavily invested in video engagement, the new site quickly and easily explains everything about Sierra Designs, from the latest overall changes to the brand to the smallest design details. Updated imagery is bright and bold to educate and drive excitement around a highly innovative and completely original product assortment. And for those wanting to keep up with the behind the scenes news from Sierra Designs, a blog will be updated regularly with news and information.

The new Sierra Designs is dedicated to the idea that comfort and lightweight can and should coexist.  By carefully selecting materials, manipulating designs, and always keeping an eye on the end goal, Sierra Designs is able to simultaneously shed excess weight while offering roomy tents, comfortable sleeping bags, and apparel that exceeds performance expectations. 

The new website will allow shoppers to purchase gear directly from Sierra Designs or a trusted online retail partner.

About Sierra Designs:
Sierra Designs was born in 1965, at the beginning of the golden age of backpacking and climbing. Today, our rebellious crew of industry vets and young innovators is on a mission to fundamentally redefine how we live in the backcountry. We create outdoor solutions from equal parts common sense and uncommon thinking. Our outdoor products are all specifically designed for backpacking, not for hype or excess.
www.SierraDesigns.com