Industry News 3/26/2014

EMP: OutsidePR Adds Jess Smith to Account Staff

OutsidePR Adds Jess Smith to Account Staff
New Account Manager to Northern California Agency

Press Release from OutsidePR

Sausalito, California – March 26, 2014 –   The outdoor public relations agency, OutsidePR, is excited to announce the addition of a new Account Manager, Jess Smith. Jess joins OutsidePR by way of outdoor-adventure capital, Whistler, BC with a diverse background in specialized public relations, marketing and communications experience and a love for outdoor and action sports.

Previously serving as Communications Manager for the World Ski and Snowboard Festival in Whistler, and as Brand Marketing Manager for adventure-travel start-up ZOZI, Jess has spent years fully immersed in the PR and marketing components of the active lifestyle landscape.  She applies her diverse skill-set to all facets of her work and life, enjoying CrossFit, skiing, running, climbing, yoga and travel as some of her preferred activities outside of the office.

As Account Manager for Outside PR, Jess will be helping the public relations and communications strategies for many important existing clients of the company, such as AlterG, GU Energy and DownTek.  A native of Canada who was raised in Australia, Smith will also focus on growing the OutsidePR company profile, media relations, social media and client base through her adventurous approach to communications and her passionate interest in the active lifestyle.

Gordon Wright, President of OutsidePR said, “OutsidePR thrives on efficiency, personality, productivity and creativity, and we only hire people who fit that company ethos both professionally and personally. Jess brings a broad spectrum of skills to the table as well as a coherent understanding and appreciation for OutsidePR’s mission. We’re excited to have her working with our fantastic clients and look forward to growing the company profile and base with her on board.”

About OutsidePR
OutsidePR was formed in San Francisco in 1995 and conducts media relations and marketing services for clients in the outdoor and active markets.  To learn more about the agency, please visit
www.OutsidePR.com