Industry News 3/31/2014

B$Z: Sierra Designs Opts for Independent Sales Reps

Sierra Designs invests in specialty retailer relationships, works to contract independent sales reps
With a reimagined product offering and inspired marketing plans in place, new rep agencies will complete plans for enhanced specialty retailer focus

Press Release from American Rec

BOULDER, COLO. – 2014 is going to be a big year for Sierra Designs. With an all-star product team, a completely reimagined line of award-winning backpacking gear, and inspired marketing plans in place, Sierra Designs is excited to announce plans to hire independent sales rep agencies to better serve their growing specialty retailer base.

Committed to creating backpacking gear and apparel that is both ‘Better and Different’ than anything currently available, Sierra Designs is relying exclusively upon specialty retailers to bring the new line to market. Independent rep agencies will serve as a fundamental part of a new sales strategy, helping forward the brand’s mission to become the top specialty retail brand.

“We are very pleased with the Sierra Designs brand relaunch and want to make sure all the momentum we’ve generated continues through 2014 and beyond,” said Michael Glavin, VP of Sierra Designs. “That’s why we have made the decision to work with independent sales rep agencies. We feel this move will enable us to better serve our specialty retailers.”

With an entirely reimagined product assortment that changes the way we live and play in the backcountry, Sierra Designs views independent sales agencies as the key to ensuring their specialty retail partners get the all the service and support needed to successfully sell the new Sierra Designs line.

Sierra Designs is currently looking for qualified sales rep agencies who are interested in helping tell the story and grow the brand. All territories are open and interested agencies should contact Michael Glavin at

About Sierra Designs
Sierra Designs was born in 1965, at the beginning of the golden age of backpacking and climbing. Today, our rebellious crew of industry vets and young innovators is on a mission to fundamentally redefine how we live in the backcountry. We create outdoor solutions from equal parts common sense and uncommon thinking. Our outdoor products are all specifically designed for backpacking, not for hype or excess.