B$Z: Former Madden Equipment Employees Reunite to Bring Back the Classic Backpack Brand
April 8, 2014
Madden Equipment: A True “Heritage” Brand
The Time-Tested, Original Outdoor Gear Brand From Boulder, Colorado, Brings Back Its Line Of Classic Packs From The 70’s And 80’s. Made in Colorado, USA
Press Release from Madden Equipment
PRLog (Press Release) - Apr. 7, 2014 - BOULDER, Colo. -- A team of original Madden Equipment employees has reunited to bring back the classic backpack brand from a 10-year hiatus. Led by Mike Valvano, a 23-year Madden Equipment veteran, the group is returning the brand to its roots by employing many of the original craftspeople. The goal is to restore the quality of workmanship and to produce simple, durable packs in Colorado.
Each Madden Equipment pack is crafted from start to finish by a single sewer using the original patterns and much of the original equipment. It’s this attention to detail that helped Madden Equipment develop a loyal following of discerning adventurers in the USA, Europe and Japan during the past 40 years. The company is committed to promoting classic pack building and sewing construction techniques.
Madden Equipment was started in Boulder back in 1974 by Outward Bound instructor, Dan Madden. Dan knew what students needed in the field so he created gear that was simple and durable and would last longer than anything on the market. Now, after a little time off, a team of original employees from Madden Equipment prepares to celebrate the brand’s 40th anniversary with a collection of time-honored packs.
About Madden Equipment
Madden Equipment, based in Boulder, Colorado, makes classic backpacks and outdoor gear. The company’s mission is to produce simple, durable packs in the USA. All goods are made in Colorado using USA-sourced materials, including local Colorado bison leather. The brand was re-launched in 2014 after a 10-year hiatus. The goal was to bring the original team back together and revive the Madden Equipment community.
To speak with Mike Valvano, President and 27-year outdoor industry veteran, please contact: [email protected].