Industry News 4/10/2014

EMP: adidas Outdoor Announces MPR Sales as Midwest Agency for Indiana, Michigan and Ohio

adidas Outdoor Announces MPR Sales as Midwest Agency for Indiana, Michigan and Ohio
adidas Outdoor, launched in Fall 2011, has 30 sales representatives currently selling product in specialty outdoor retailers across the country.

Press Release from adidas Outdoor

Los Angeles, Calif., April 10, 2014 – adidas Outdoor (adidas.com/us/outdoor), the athletic brand in the outdoors, announces the appointment of MPR Sales as its new sales agency managing accounts in Indiana, Michigan and Ohio. Founder and sales representative Mark Rogers has more than 20 years of experience serving leading brands in the outdoor and sporting goods industries.

“Mark is a dedicated leader, and he is bringing years of success, passion, and experience to the adidas Outdoor brand in this region,” said Larry Harrison, director of sales, adidas Outdoor U.S.  “We are confident he will continue to build relationships with specialty outdoor retailers and reinforce our brand and product mission as the athletic brand in the outdoors.”

Based in Ann Arbor, Mich., Rogers has been working with brands in the outdoor category in this territory as both an independent and national sales representative for athletic brands such as New Balance athletic shoes, Saucony Shoes and Hyde Authentic, a division of Saucony Shoes.

“adidas Outdoor features fresh designs and performance technologies that adidas has always been known for,” said Rogers. “I am looking forward to working with both adidas Outdoor and retailers in an effort to attract new and seasoned outdoor adventurers.”

adidas Outdoor, launched in Fall 2011, has 30 sales representatives currently selling product in specialty outdoor retailers across the country.

About adidas Outdoor:
adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.