| Marketing to Millennials (read it on the Huffington Post)
Why Read It? Because there are now 72 million Americans between the ages of 18 and 34 who work, buy houses, have children and purchase lots of things.
- Traditional 'push' marketing will cease to work: "Millennials consume brand and product information when they want to. They would rather find and discover things using the tools they feel comfortable with (i.e. - smart phones, social media sites, reviews, blogs, forums, etc.) than the ones you want them to use (television, print ads and billboards)."
- Consumers have become gatekeepers: "You no longer control the message. It belongs to the throngs of your customers who have tried your products and spread their collective opinion about it across the globe on Facebook, Twitter, YouTube and a hundred other places."
- How should you react? Build a true digital strategy and make sure it includes an extra helping of social media. Just remember, simply being present is not enough. You have to interact with and respond to your online community.
"Millennials have, by sheer numbers, become the largest generation with the greatest combined purchasing power ($2.45 trillion worldwide by 2015) in history."
How to Create Exciting Marketing Campaigns (read it on the HubSpot blog)
Why Read It? Compelling content is the key to successful marketing. You know it. Your boss knows it. Your consumers know it. Now do something about it!
- Create Internal Excitement: "All great content marketing plans start with getting people within the company to buy into your vision -- basically, those people who'll give you the resources and/or budget to help make your plans a successful reality."
- Develop a Content Strategy: "Having a content plan that takes into account key challenges, business goals, and metrics will make you more successful."
- Determine Your Publishing Plan: "One of the biggest shifts in marketing today is transforming your mindset from that of a traditional marketer to that of a publisher." Create an editorial checklist to help manage the process.
- Promote Early and Often: "The key for marketers is to increase the number of distribution channels they have (blogs, email, social properties) and grow the number of people they can reach through those channels."
"Planning, developing, and promoting your content can be extremely difficult and time consuming, especially for smaller companies that may not have the resources to hire a content team...It's easier when a clear path is mapped out for you."
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