Industry News 4/17/2014

B$Z: Marketing Farmer Announces Partnership With Lucid Eyewear

Marketing Farmer Announces Partnership With Lucid Eyewear
"With [Brad] Farmer onboard guiding Lucid's marketing program and his direct involvement in the business development of Lucid, I believe we will have a very bright future.”

Press Release from Marketing Farmer, Photo by James Sullivan

Los Angeles CA - April 17, 2014 - Marketing Farmer and Lucid Eyewear are proud to announce a partnership where by Marketing Farmer will provide a variety of strategic marketing services in an effort to build the Lucid Eyewear brand into the future. Brad Farmer of Marketing Farmer brings 12 years of marketing and public relations experience to the Lucid team. Farmer has a history of success in building modern media focused marketing strategies for a variety of sports and lifestyle brands.

“I have been very impressed with Lucid founder, Mark Reininga’s approach to business,” says Farmer. “I believe he is doing it right and has built a foundation of knowledge that will lead to the success of the brand. We have what I feel is a very impressive and trend focused line of eyewear products coming to market this June. Leading up to the launch, we will be building out our marketing plan and seeking the best international distributors. There are millions of people who need and want sunglasses and we’d like to protect all those eyes from the sun and help a lot of people look good in the process.”

"We couldn’t be more excited to announce our new partnership with Brad Farmer and Marketing Farmer,” says Reininga. “His knowledge and experience in marketing and string of success stories with his clients is well known. With Farmer onboard guiding Lucid's marketing program and his direct involvement in the business development of Lucid, I believe we will have a very bright future.”

About Marketing Farmer:
Marketing Farmer was created in 2001 and offers a wide variety of sports marketing services. Marketing clients have included Arbor Snowboards, Skateboards and Apparel, Swiss Side, Flux Bindings, Mountain High Resort, Stevens Pass Resort, Big Bear Mountain Resorts as well as editorial clients FUELTV and ESPN Action Sports. Marketing Farmer manages select professional snowboarders including Scotty Vine and Erik Leon. Marketing Farmer is also currently handling the production role for the Definition: Snowboarding documentary film project. For more information on Marketing Farmer visit
http://marketingfarmer.com/

About Lucid Eyewear:
Lucid Eyewear was established in 2013 with mission to design, develop and deliver high quality products that help define individuals through lifestyle, culture, music, fashion and desire. The Lucid passion is to positively influence the world by directly giving back with each, and every, product that is sold. For more information on Lucid Eyewear visit
http://www.lucidwear.com/