Industry News 4/17/2014

EMP: JayBird Welcomes Lauren Fleshman as a Brand Ambassador

JayBird Welcomes Lauren Fleshman as a Brand Ambassador
"Lauren is an athlete who brings passion and fun to everything she does, which are both core values at JayBird."

Press Release from Turner PR

Salt Lake City, UT (April 17, 2014) JayBird, the premium sports brand known for its innovations in the wireless premium headphone category, announces professional runner Lauren Fleshman to the brand’s ambassador team.

"JayBird has created the number one product in secure fit wireless buds, hands down the best Bluetooth headphones for sport, and they cross over perfectly into the rest of my work/mom life,” commented Lauren. “I've been extremely impressed with JayBird's products and their commitment to incorporating athlete insight. I’ll be helping with the development of future products through wear-testing and honest feedback and am thrilled to be an official part of their team."

As a premier track and field athlete, Lauren’s accolades include: U.S. Outdoor Track and Field 5,000-meter champion 2006 and 2010, a five-time NCAA 3 x 5,000-meter champion, and a fifteen-time All-American honor while at Stanford. Aside from her athletic pursuits, Lauren co-founded Picky Bars, a thriving gluten and dairy free energy bar company. She and fellow JayBird ambassador and triathlete, Jesse Thomas, live in Bend, Oregon, with their one year old son, Jude.

“Lauren is an athlete who brings passion and fun to everything she does, which are both core values at JayBird. Her expertise and knowledge will be key to product testing as we continue to develop our line to bring best in category innovations and relevance across all sports channels,” said Jason Kimball, CMO of JayBird.

About JayBird
JayBird LLC is an authentic, premium sports brand offering innovative consumer electronic products to enhance the athletic experience and inspire an active life. Based in Salt Lake City, UT the known as the “State of Sport,” JayBird was founded in 2006 by Judd Armstrong who established the company’s mantra, Power Your Passion. JayBird quickly gained momentum with the introduction of its innovative wireless Bluetooth headphones before breaking new ground in the wearable tech category in 2014. For more information on JayBird visit
www.jaybirdsport.com, www.facebook.com/Jaybirdsport @jaybirdsport on Twitter and Instagram.