Industry News 4/30/2014

B$Z: Nite Ize Official Headlamp Sponsor of Ragnar Relay Race Series

Nite Ize Official Headlamp Sponsor of Ragnar Relay Race Series
Ragnar has chosen the newly released Nite Ize INOVA® STS™ Headlamp as the official headlamp for the race.

Press Release from Nite Ize

Boulder, CO (April 30, 2014) – Nite Ize has been named official headlamp sponsor of the Ragnar Relay Race Series, the largest overnight running relay event in the United States. Ragnar has chosen the newly released Nite Ize INOVA® STS™ Headlamp as the official headlamp for the race.

The INOVA STS Headlamp is the first ever multi-mode, dual color LED headlamp. With just a swipe of the finger, participants can easily turn the lamp off/on, change LED color and switch between modes. The STS Headlamp will light the way for participants during the night portion of the race, while also keeping them safe and visible on roadways.

“For an overnight event like the Ragnar Races, lighting is essential for safety on the course,” said Rick Case, Founder and CEO of Nite Ize. “With its Swipe-to-Shine interface, the Inova STS headlamp will give runners bright, hands-free illumination with easy use and comfort.”

Participants will be able to purchase the INOVA STS Headlamp along with other reflective and LED accessories on the Ragnar Relay online store, as well as on race day at the onsite merchandise tent.

Nite Ize will have 2 full teams participating in Ragnar Relays this summer, one at the trail race in Snowmass, CO June 6-7 and another at the Copper Mountain to Aspen/Snowmass race August 8-9, 2014. Nite Ize will also be hosting a contest on the Nite Ize Facebook page May 1st-June 15th, with the winner receiving a complimentary team entry into the Ragnar Relay race of their choice (Value of $1,380.00).

Links:

Nite Ize: http://www.niteize.com

Nite Ize on Facebook: https://www.facebook.com/NiteIze

Ragnar Relay Series: http://www.ragnarrelay.com

Ragnar Online Store: http://ragnarstore.bigcartel.com/products

Ragnar on Facebook: https://www.facebook.com/TheRagnarRelaySeries

About Nite Ize, Inc.
Founded by creativity and innovation, Nite Ize manufactures and distributes solution-based products with quality and performance at their core. Nite Ize celebrates its 25th anniversary in 2014 offering over 400 innovative products & accessories in five unique categories: Mobile, Hardware, LED, Flashlight, and Tool. Nite Ize is headquartered in Boulder, CO with a team that is passionate about their products, customer satisfaction, their partners and the environment.

For more information, please visit http://www.niteize.com.

About Ragnar Events
Based in Utah, Ragnar Events, LLC is the largest overnight running relay series in the United States. Traversing inspiring and scenic destinations around the country, these events make testing your limits a team sport. In the Ragnar Relay Series, teams of 12 run a 200-mile relay over two days and one night; in Ragnar Trail Relay, teams of 8 run a 120-mile trail relay over the same time span. Participants connect in memorable relationships, conquer a challenge that could not be done alone and celebrate with medals and finish line festivities. Often called a slumber party without sleep, pillows or deodorant, this unique relay turns out crazy costumes, inside jokes, close quarters and unforgettable stories.