B$Z: TYR Sport and USA Triathlon Renew Gold-Level Agreement
May 13, 2014
TYR Sport and USA Triathlon Renew Gold-Level Agreement
Additionally, TYR will remain an integral partner in staging USA Triathlon’s four National Championships each year.
Press Release from TYR Sport
Seal Beach, CA — May 13, 2014 - TYR Sport and USA Triathlon announced the renewal of their Gold-Level Partnership through 2016. This relationship designates TYR as the National Governing Body's official supplier in several categories, including swimwear; triathlon competition and training apparel; swim training accessories and goggles. The extension agreement declares that wetsuits and swimskins are now added as a new exclusive category.
As the official outfitter of Team USA, TYR will suit the top age-group athletes who annually qualify to represent the United States at each ITU World Championship event. TYR will also support the USA Triathlon National Team Program through performance bonuses at select events. Eligible winners include elite American triathletes who race in TYR suits and finish on the podium at the following events: ITU World Triathlon Series installments, the 2015 Pan American Games in Toronto and the Rio de Janeiro 2016 Olympic and Paralympic Games.
Additionally, TYR will remain an integral partner in staging USA Triathlon's four owned National Championships each year: Age Group (Olympic-Distance & Sprint), Collegiate, Duathlon and Youth & Junior.
All USA Triathlon annual members will continue to benefit from the partnership by receiving a 20 percent discount on TYR products through TYR.com. USA Triathlon Certified Clubs, Coaches and Race Directors are eligible for a discount as well. Members can access their code by logging in to their personal account on usatriathlon.org or referencing the reverse side of their membership card.
"We are thrilled that we are not only continuing our partnership with USA Triathlon, but we are expanding it," said Matt DiLorenzo, Chief Executive Officer of TYR. "During the last five years of partnership, USA Triathlon has proven to be a phenomenal platform to demonstrate our passion for the sport and to reach triathletes of all ages and levels. We look forward to continued collaboration and success as we move toward the world stage for Rio 2016."
The chief marketing officer of USA Triathlon, Chuck Menke, added: “As an innovative industry leader, TYR has contributed significantly to USA Triathlon’s success since we originally aligned in 2009. From age-groupers to elites, TYR’s state-of-the art product line enables U.S. triathletes to train and compete at the highest level possible. I look forward to expanding our partnership even further in the years ahead.”
Named for TYR, the Norse god of warriors, we are a company started by athletes and powered by athletes. We are dedicated to re-imagining technologies that help athletes obtain peak performance through innovation and design. Like all athletes, we always work with an intense spirit of competition. Everything we do revolves around creating the fastest, most advanced performance products. Always in front.
About USA Triathlon
Founded in 1982, USA Triathlon is proud to serve as the National Governing Body for triathlon – the fastest growing sport in the U.S. Olympic Movement – as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. USA Triathlon sanctions more than 4,300 races and connects with more than 550,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC). For more information, visit USAtriathlon.org.