Industry News 5/12/2014

EMP: PrimaLoft, Inc. Promotes David Newey to Director of Global Marketing

PrimaLoft, Inc. Promotes David Newey to Director of Global Marketing
Newey to Head International Marketing Teams in U.S., Europe, Asia and South America

Press Release from PrimaLoft

LATHAM, N.Y., (May 12, 2014) – PrimaLoft, Inc. (www.primaloft.com), the world leader in comfort solutions and high-performance insulations and fabrics, today announced the promotion of David Newey to director of global marketing. In order to address the needs of PrimaLoft as a growing global business with a recent focus on the complete revamp of its marketing program, Newey has progressed from partnership marketing manager, to global marketing manager, to now director of global marketing since he started with the company in June 2013. With nearly 20 years of marketing and sales experience, Newey is responsible for the development and implementation of PrimaLoft’s global marketing strategy and local execution to establish and reinforce the company’s relationship with brands, retailers and consumers.

“Within his short time at PrimaLoft, Dave successfully spearheaded the brand’s entire relaunch, including the debut of our proprietary PrimaLoft® Performance Down Blends, a complete rebranding and the development of a comprehensive retail strategy,” said Mike Joyce, president and chief executive officer of PrimaLoft. “In addition, he is playing a key role in nurturing relationships with our brand partners, which is critical to our evolution as a provider of comfort solutions to the outdoor, fashion, tactical and the home market categories.  He has proven himself time and time again, and will be instrumental to our success as the brand continues to evolve.”

As director of global marketing, Newey will design a new marketing infrastructure focused on brand partners, retailers and consumers worldwide and continue to lead PrimaLoft’s rebranding effort, an important part of the company’s leadership in the industry. He will guide the product marketing and innovation pipeline process and lead partnership marketing initiatives with PrimaLoft’s valued brand partners. In addition, Newey will advance the brand’s global communication, through tactics within the advertising, public relations, social media, digital web and event categories.

Newey joined the PrimaLoft team with a proven track record in sales and brand marketing. Most recently, Newey served as senior marketing manager for the Valspar Corporation, where he developed distribution initiatives and its overall marketing and business strategies.  Newey previously founded and directed a full-service marketing, design and video production agency, working with brands including Polarmax.

About PrimaLoft, Inc.
PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Germany and Italy, is the world leader in research and innovative development of comfort solutions and high-performance insulations and fabrics. Celebrating its 25th anniversary, the PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. The PrimaLoft® brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. For more information, visit www.PrimaLoft.com, and follow PrimaLoft on Facebook and Twitter.