B$Z: Teva Announces Licensing Agreements with BBC International
June 9, 2014
Teva Announces Licensing Agreements with BBC International
BBC International to license brand's U.S. children's wholesale business
Press Release from Deckers
GOLETA, Calif. /PRNewswire/ -- Teva®, a division of Deckers Outdoor Corporation (NYSE: DECK), announced today an agreement with BBC international to license the brand's children's wholesale business in the United States. Commencing this month, the phased transition will impact the brand's spring 2015 product offering.
"We look forward to using our leading position in the children's footwear marketplace to benefit the Teva brand," said Robert Campbell, founder and chairman of BBC International. "The brand's free-spirited and active lifestyle approach is perfect for children who by nature are curious and always on the go."
For more information regarding the brand's partnership with BBC International, please contact Teva's Public Relations Manager, Jaime Eschette at [email protected].
About BBC International
About BBC International BBC International, a major footwear firm in the industry was founded in 1975 by Chairman Robert Campbell. The company has become the leading children's and athletic footwear designer and marketer globally. BBC leads the kid's footwear marketplace with creative design and advanced technology. They have secured many long-term, internationally recognized children's licenses such as Polo Ralph Lauren, Guess, Born, Buster Brown, Sam Edelman and entertainment brands such as Marvel, Sesame, Warner Bros. and Disney. Their ability to service all levels of quality fashion and distribution from department stores to mass market is the key to their success in the children's arena.
Facilitating adventures worldwide since 1984, Teva is a division of Deckers Outdoor Corporation and is headquartered in Goleta, California. Creator of the original sport sandal, the brand continues to be driven by the adventurous spirit and clean, modern design for the everyday, active lifestyle. The company's products are sold in over 40 countries worldwide. For more information on Teva, please visit www.teva.com or join us on our Facebook, Instagram, Twitter or YouTube channels.
About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 120 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
SOURCE Deckers Outdoor Corporation