Industry News 6/9/2014

GEAR: Introducing Bowie X James - a Collection of Youth Swimwear with a Modern Spin

Introducing Bowie X James - a Collection of Youth Swimwear with a Modern Spin
Join in for the Launch Party Coming Up June 21st

Press Release from Bowie X James
http://bowiejames.com/

Encinitas, CA - Announcing the launch of BOWIE X JAMES. This brand is the vision of two moms, Karin Trevino and Chandra Elders, who were inspired by their daughters to create a unique and unexpected line of swimwear. Raised in Southern California, with strong roots in the beach lifestyle, they wanted to outfit their daughters as they would outfit themselves. BOWIE X JAMES bikinis can be mismatched and many of the styles offer reversible, tie side bottoms for versatility and a great fit. Each season BOWIE X JAMES is committed to donating a portion of their proceeds to charity - educating their daughters on the importance of giving back and encouraging them to make a difference in the world - all while looking adorable.

Established in 2013, BOWIE X JAMES is a collection of youth swimwear with a modern spin. The collection possesses mismatched prints, color options and silhouettes to keep your little one in high style. BOWIE X JAMES is marketed and branded towards fashion minded parents of girls  between the ages of 2 and 6. BOWIE X JAMES will be found in specialty stores and finer boutiques globally. It is set to hit stores July 1, 2014.