Industry News 6/16/2014

EVENT: Register Now for the 9-Mile Relay Challenge Event at OR

Ragnar Relay Events, Outdoor Retailer and OIWC Join Forces to Produce the Relay Challenge Registration Now Open for the 9-Mile Relay Challenge Event
Build your team to run, Day 3 of Outdoor Retailer Summer Market, Friday, August 8 at 6 a.m.
Press Release from OIWC

BOULDER, CO - Ragnar Relay Events and Outdoor Retailer (OR) have teamed up to stage a Relay Challenge in support of the Outdoor Industries Women’s Coalition (OIWC). The event slated for Friday, August 8th is a 9-mile relay race held on day three of the Outdoor Retailer Summer Market.  This is a great opportunity for show attendees to get out of their booths, stretch their legs and network.  Interested participants can now register online. All proceeds will benefit OIWC and their mission to enhance workplace diversity.  

Relay teams of three will enjoy a morning run on a looped course that conveniently starts at The Pavilions @ OR across from the Salt Palace Convention Center. The mini Ragnar Relay race will take runners on a steady climb to the entrance of the Canyon followed by an exhilarating descent back to the start. The race starts and finishes with plenty of time to get back for the opening of Outdoor Retailer’s day three of business.

“Ragnar has a history of putting on a world-class running experience. We are excited to support our running segment and running enthusiasts in attendance at Summer Market with such an interactive platform,” said Liz Crawford, Outdoor Retailer Group Marketing Director. “We are equally happy to support the OIWC. They are such a worthy cause, as they work tirelessly to support the needs of women and diversity in our industry.”

Registration is $60 for teams of three, or $20 for individuals online or onsite, the morning of the event.  Registration discounts apply for OIWC members. Visit the Relay Challenge page for additional information or to register your team. Remember that all proceeds benefit OIWC!

About OIWC

Founded in 1996, the Outdoor Industries Women’s Coalition is the only national organization dedicated to workplace equity, diversity, and inclusion by expanding opportunities for women and companies in the Outdoor, Snow, Bike and Run Industries. OIWC provides professional development, education, and leadership programming that promotes women's advancement. For more than 100 industry partners, OIWC is the trusted resource for best practices and industry models around gender equity, respect, and inclusion.To learn more about corporate or individual membership, visit

About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California,Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.

About Ragnar Relay Events
Based in Utah, Ragnar Events, LLC is the largest overnight running relay series in the United States. Traversing inspiring and scenic destinations around the country, these events make testing your limits a team sport. In the Ragnar Relay Series (, teams of 12 run a 200-mile relay over two days and one night; in Ragnar Trail Relays (, teams of 8 run a 120-mile trail relay over the same time span. Participants connect in memorable relationships, conquer a challenge that could not be done alone and celebrate with medals and finish line festivities. Often called a slumber party without sleep, pillows or deodorant, this unique relay turns out crazy costumes, inside jokes, close quarters and unforgettable stories. Begun as a single relay from Logan to Park City, UT in 2004 by college roommates, Dan Hill and Tanner Bell, now over 200,000 people have run in the Ragnar Relay Events, which boasts 22 active races and is growing every year.