Industry News 6/18/2014

GEAR: SELFIEME Launches Kickstarter Campaign to Unlock the Full Potential of Your Phone’s Camera

Introducing SELFIEME: The New Age of Phone Photo Accessories
Brand Launches Official Kickstarter Campaign
Press Release from Azione PR

June 18, 2014, LOS ANGELES – Today marks the official Kickstarter launch of SELFIEME, a unique lifestyle brand and phone photo accessory company that is looking to revolutionize the way users share and express memories. Through its campaign, the brand is hoping to raise $20,000 in capital to assist in the development and manufacturing of SELFIEME products.

Designed to unlock the full potential of your phone’s camera, SELFIEME allows users to take high quality, wide-angle pictures anywhere, anytime. SELFIEME’s thoughtful design and precise manufacturing is delivered through a compact, powerful, durable lens system, accessible for the everyday user.

“As photography enthusiasts, we found that most lens enhancements for our phones didn’t match our active lifestyles” said founder/co-creator Jonas Johansson. “In testing other lenses, we found they were too bulky, not easy to use, and at risk for damage, coming with lackluster cases -- that just didn’t work for us. We set out to create a better option for consumers and SELFIEME was born.”

SELFIEME is the solution to magnetic lenses that fly off, slide-on lenses that get lost or crack your phone if dropped, and the large accessory bags and cases that current products come with. SELFIEME is the most proficient and lightweight lens system available, featuring wide angle and fish eye lenses machined from aircraft grade aluminum, an ergonomic raised shutter button, and a shock absorbent lens carrying case that users can clip to keys, purses, and more. Best of all, SELFIEME does not interfere with phone functionality.

Currently available for iPhone 5/5S and Samsung Galaxy S4, SELFIEME plans to expand its offering to other smartphones down the road.

“In creating SELFIEME, we wanted to expand the landscape of mobile photography and provide consumers with the opportunity to take the perfect picture, every time no matter the shot – a landscape, an action shot or, yes, even a selfie,” said Co-Founder Theo Doussineau.

Created as an answer to flimsy smartphone camera lenses currently on the market, SELFIEME me was designed to withstand bumps and bruises from those who lead active lifestyles. From music festivals, and parties, to road trips and vacation adventures, to snowboarding, days at the beach, and everything in between, SELFIEME will be there to help users document important moments along the way and help #ShareTheLove.

About SELFIEME
SELFIEME is a lifestyle company born from a collective passion to capture/share memories and experiences with the world around you. They are the innovator in unlocking the full potential of a phone's camera – by enabling users to take high quality pictures anywhere, anytime. With a thoughtful design aesthetic and precise manufacturing, SELFIEME delivers a compact, powerful and durable lens system accessible for the everyday phone user. For more information visit
http://selfieme.us