Industry News 6/18/2014

B$Z: Todd Richards Named as the New Host of "GoPro Presents World of Adventure"

Todd Richards Named as the New Host of "GoPro Presents World of Adventure"
Tune in to the Emmy Award-winning show on NBC June 21, 2014

Press Release from Powdr Enterprises

Park City, UT (June 18, 2014) – Powdr Enterprises, the sports marketing and entertainment business of Powdr, today named Olympian Todd Richards as the new host of "GoPro Presents World of Adventure," an Emmy Award-winning television series showcasing content from the best athletes and stories in adventure sports airing on NBC, NBCSN, and Outside Television. Richards will make his World of Adventure host debut on Saturday, June 21 at 1 p.m. ET/10 a.m. PT on NBC.

"I am so stoked to be the new host of the World of Adventure,” said Richards. "The show is perfectly aligned with what I'm passionate about and it gives me an opportunity to share my passion, education, and knowledge of adventure and action sports, all while guiding viewers around the world."

Richards is a professional snowboarder and remains a strong voice for the sport. He has been a longtime analyst for NBC and he most recently made his third appearance as NBC’s snowboarding analyst during the network’s coverage of the 2014 Olympic Winter Games in Sochi. Richards competed in halfpipe in the 1998 Nagano Games, where snowboarding made its Olympic debut.

In addition to his work on NBC, Richards runs a popular action sports website,, a gear buying site for surfing, snowboarding, and skateboarding. Richards also has one of the most entertaining Twitter accounts in action sports and can be followed @btoddrichards.  

"As a pro athlete who has traveled the world, Todd has the perfect combination of knowledge and perspective to lead our audience through the excitement of the World of Adventure,” said Krista Parry, SVP of media and marketing for Powdr Enterprises. “Todd was our first choice for host when we acquired the show and we are excited to have him join our team.”

Tune in to watch Richard’s host GoPro Presents World of Adventure on Saturday, June 21 at 1:00 p.m. ET/10 a.m. PT on NBC, features in this episode include:

Ken Block
World of Adventure host Todd Richards catches up with business mogul and professional Rally Cross racer Ken Block at the Global Rally Cross 2014 season opener in Barbados. Ken opens up about his double role as businessman and athlete as well as his plans for the 2014 GRC season.

Combing Valparaiso’s Hills
Aaron Chase, Brian Lopes, and Chris Van Dine tour the legendary city of Valparaiso, Chile on mountain bike. The World of Adventure follows along as the crew takes full advantage of the epic urban features and fascinating local culture.

Nature Island Challenge
The World of Adventure returns for a second time to the always epic Nature Island Challenge. It’s a one of a kind adventure race set in the wildly beautiful island of Dominica. Watch as teams from around the world compete in cultural, creative, and endurance challenges in one of the world’s most stunning landscapes.

Dew Tour Preview
The 2014 Dew Tour is gearing up to be the best season yet with more stops and more action.  Come along as The World of Adventure gets an insider’s preview into what’s to come this year.

Whale Song
Renowned submersible designer Graham Hawkes and co-pilot Lee Behel go on a surreal adventure in the DeepFlight Super Falcon submersible. Using their hydrophones and their wits, the intrepid explorers cruise the underwater valleys of Hawaii in an attempt to capture a whale song.

About Powdr Enterprises:
Powdr Enterprises is the sports marketing and entertainment arm of Powdr, a leading lifestyle and mountain sports company. Launched in 2013, Powdr Enterprises leverages the unique and powerful assets and audience of Powdr’s portfolio of businesses, which includes mountain resorts, action sports camps and progression centers, and a national television network dedicated to the active lifestyle. Powdr Enterprises is led by Wade Martin, former CEO of Alli Sports and the founder/creator of multiple lifestyle sports properties and businesses including Alli, Dew Tour, Gravity Games, and the Red Bull Signature Series.