Industry News 6/24/2014

EVENT: SIA's Annual Summer Snowdown Media Showroom to Unite Top Snow Sports Brands in New York City

SIA’s Annual Summer Snowdown Media Showroom to Unite Top Snow Sports Brands in New York City
Last year’s Summer Snowdown attracted 74 journalists from 90 NYC-based media outlets influencing millions of consumers with editorial coverage of snow sports.

Press Release from SIA

Washington, DC -- Twenty-two snow sports brands and non-profit organizations are prepping to exhibit at the 8th annual SIA Summer Snowdown media-only showroom happening on Wednesday, July 16. Every year SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, produces this event to hit key consumer media outlets in Manhattan with a blast of SNOW.

“Year after year, the team at SIA blows this event out of the park. We get to have real, face-to-face conversations with dozens of media in the span of one day, all talking about the industry we love. The media relationships we've strengthened at Summer Snowdown have proved infinitely beneficial to the Obermeyer brand and message,” commented Alex Aberman of Turner PR and representative for Sport Obermeyer.

Exhibiting brands include: Alp-N-Rock, Apex Sports Group, crazeeHeads, DAKINE, Dale of Norway, DPS SKIS, DC Shoes, Dupraz Skis and Snowboards, Eider, HEAD Wintersports, Learn to Ski and Snowboard, Never Summer Industries, POLARMAX, Quiksilver, Roxy, RAMP Sports, Scott Sports, Seirus Innovation, Sport Obermeyer, Transpack, Voormi, and Winter Trails.

“We are so excited to show Eider’s new line of stylish ski apparel at SIA’s Summer Snowdown again. I was very impressed with the caliber of media the first time we attended and look forward to further building relationships with New York journalists,” said Maro LaBlanc, marketing manager for Eider.

“The Summer Snowdown provides a great platform for SIA Members to share their stories and products with A-list journalists. The July timing of the event hits right when long-lead media are planning their winter-themed stories for next year,” commented Elizabeth Hurst, SIA public relations manager.

Last year’s Summer Snowdown attracted 74 journalists from 90 NYC-based media outlets including The New York Times, People StyleWatch, Seventeen, Maxim, SHAPE, Condé Nast Traveler, Men's Journal, Sports Illustrated for Kids, Family Circle and The Today Show – influencing millions of consumers with editorial coverage of snow sports. Highlights and photos from SIA’s 2013 Summer Snowdown are available online.

SIA’s Summer Snowdown is a by invitation, media-only event. Qualified journalists interested in attending should contact Kristan Clarke at kristan@rendezvouseventmanagement.com for more information.

About SIA
Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry's largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Snowlink.com. Learn more at Snowsports.org.