Industry News 7/3/2014

EMP: Amuse Society Appoints Marketing and PR Veteran Maria Sass as Head of Marketing

Amuse Society Appoints Marketing and PR Veteran Maria Sass as Head of Marketing
Most recently, Sass was an Account Director at Azione PR, and comes to Amuse with over 8 years of experience in Marketing and PR for lifestyle brands including Lexus, BCBG Max Azriaand Stance socks.
  
Press Release from Amuse Society

Costa Mesa, CA (July 2, 2014) — Amuse Society, the soon-to-be-launching women’s fashion, beachwear and bikini brand is pleased to announce Marketing and PR veteran Maria Sass as Marketing Manager. Sass comes to Amuse with over 8 years of experience in Marketing and PR for lifestyle brands including Lexus, BCBG Max Azriaand Stance socks.

“I could not be more thrilled to be part of the Amuse Society family and to work with such an incredibly solid team of talented, badass women, led by Mandy Fry and Summer Rapp,” said Sass. “Amuse is about taking risks with fashion, while keeping things tied to beach culture. Together we’re about to shake things up and I feel exceptionally energized about it.”

Most recently, Sass was an Account Director at Azione PR, building strategic public relations and marketing plans, including celebrity and fashion bloggers seeding, events and social media campaigns for clients including Stance socks, Neff Headwear and Soma water. Prior to Azione, Sass worked with international fashion and lifestyle brands including BCBG Max Azria—leading their wholesale marketing initiatives for BCBG Generation—and Lexus, where she launched their largest advertising brand campaign to-date.

"The past few months we’ve been laser focused on building a brand that reflects our personal style, with an aesthetic that appeals to the fashion industry in a new and refreshing way. As we’re about to debut our Spring '15 collection at AGENDA, it was just as much a priority to find the right person who will approach marketing with a unique and innovative mindset,” said Mandy Fry, Amuse Society Co-founder and Creative Director.Summer Rapp adds, “Maria is an extremely creative and passionate person with excellent marketing ‘IQ.’ She is someone whounderstands the Amuse lifestyle and lives our mantra. We are confident that she is the perfect person for this role.”

Amuse Society will debut their first collection at AGENDA next week, followed by Miami Swim Show, Swim Collective, Surf Expo and Coterie.

ABOUT AMUSE SOCIETY
The creative vision of industry leaders Mandy Fry and Summer Rapp, Amuse Society is a collection of ready-to-wear, beach knits and bikinis inspired by the art of travel, the pursuit of the journey and the sexy appeal of all things beach. Designed with a beach meets street mindset, Amuse Society is a beautiful contradiction of pretty and tough, bohemian and rock & roll, created for confident females everywhere.

For more information visit www.amusesociety.com or contact marketing@amusesociety.com

Beach Vida Bling!