TREND: Palladium x Alpha Industries Collaborate for Fall 2014
Palladium x Alpha Industries Collaborate for Fall 2014
In Fall 2014, boot brand Palladium and military outerwear manufacturer Alpha Industries launch a collaborative capsule inspired by a shared heritage in the military and in aviation. ThePalladium x Alpha Industries collection includes six unisex boots in classic Palladium silhouettes and a slim fit reinterpretation of Alpha Industries’ iconic City Explorer MA-1 Flight Jacket. Ranging in price from $75.00 to $175.00, the Palladium x Alpha Industries collaboration debuts in August 2014at Palladium flagship stores, select specialty retailers and online atwww.palladiumboots.com and www.alphaindustries.com.
“Alpha Industries’ roots as an original military contractor, combined with Palladium’s own history as an aircraft tire manufacturer and as a supplier of the French Foreign Legion make this match-up truly authentic,” said Hommy Diaz, global product line manager for Palladium. “We used Alpha’s original materials, our classic silhouettes and small design elements to capture our shared military heritage in a modern capsule for fashion-forward consumers.”
“This collaboration with Palladium was a natural fit for us,” explains Michael Cirker, CEO of Alpha Industries. “Our parallel history as military vendors lent to one another and I am very excited about the results from our work together.”
The Palladium x Alpha Industries collection utilizes Alpha Industries’premium flight jacket nylon fabrication in two versions of the Pampa Hi boot and four variations of the fold-over Baggy silhouette, dubbed the Pampa Hi Zip MA-1 and Baggy Zip MA-1. Design details capture the spirit of an Alpha Industries flight jacket; a vibrant orange lining matches the traditional MA-1 lining color, while full-length lateral zippers and co-branded ribbon tags are reminiscent of the jacket’s zip closure and decorative accents. The boots also maintain signature Palladium style elements, including: a rubber toecap and one piece molded rubber outsole that lend to durability and a rugged aesthetic.
Designed to complement the corresponding line of boots, the collaborative Palladium x Alpha IndustriesCity Explorer MA-1 Flight Jacket features a unique color block design pattern.The jacket borrows all shades of nylon fabrication used in the boot capsule allowing the piece to match any pair of boots a consumer chooses to wear. The Palladium x Alpha Industries City Explorer MA-1 Flight Jacket is updated in a slim fit silhouette and bears Palladium’s rubber patch logo on the right sleeve and a custom, co-branded neck label.
Palladium was founded in 1920 to make aircraft tires for the aviation industry. In 1947, after the end of WWII saw demand for tires dry up, Palladium put their canvas and rubber expertise to use by making boots that were as hard wearing as their tires. Palladium soon became outfitters of the legendary French Foreign Legion with their classic canvas Pampa boot. Over 60 years later the timeless design of Palladium’s signature Pampa boot is as relevant as ever and available once again for explorers worldwide. For further information, please visit www.palladiumboots.com.
About Alpha Industries
Born of purpose in 1959, Alpha Industries is a global enterprise dedicated to manufacturing and selling military inspired outerwear at the highest quality level. Over 50 years ago, the U.S. Department of Defense awarded Alpha Industries its first contract to produce military jackets and outerwear. The core military product eventually gave way to a lifestyle/fashion department dedicated to keeping Alpha Industries on the forefront of military style. With its eye on quality that will meet military standards, Alpha Industries continues to bring their American heritage to enthusiasts worldwide. For more information, visit www.alphaindustries.com.