Industry News 7/17/2014

VIDEO: goTenna Unveils Game-Changing Off-Grid Communication Tool

goTenna Unveils Game-Changing Off-Grid Communication Tool
Verde Brand Communications to support launch

goTenna from goTenna on Vimeo.

 

Launching today, goTenna, the paradigm-shifting smartphone communication device, is available for pre-order exclusively at www.gotenna.com. The small and lightweight device, pairs wirelessly via Bluetooth-LE with smartphones and allows users to send and receive text messages and geo-location information with other goTenna users without any use of cell towers, Wi-Fi or satellites.

The water-resistant, lightweight, dust-tight hardshell of the goTenna is constructed of durable molded nylon and metal and easily fits in a pocket or attaches to a backpack. Because it doesn’t rely on central connectivity, it’s perfect for anyone who frequents the backcountry, crowded stadiums or is faced with an emergency when cell coverage or Wi-Fi isn’t available. goTenna’s encrypted signal allows for private communication and is free of any subscription or user fees, making it the most cost-effective way to stay in touch.

“Our mission is two-fold,” said Daniela Perdomo, co-founder and CEO of goTenna. “We want to let people communicate on their own terms whenever and wherever they want and make sure that in times of a true emergency they are able to reach others around them.”

A detailed offline mapping system allows users to visually and contextually share their location so they can easily connect with one another. This feature is especially useful when faced with an emergency, but also helps when simply trying to find a friend in an unfamiliar or off-grid area.

The goTenna app (available for iOS and Android) allows users to create their own networks, enabling them to communicate one-on-one, with larger specific groups or even with anyone in the area. The automatic message retry and message delivery confirmation features eliminate any guesswork while the rechargeable lithium-ion battery provides approximately 72 hours of power during regular use.

Verde Brand Communications, a leader in the outdoor communications field, has been tapped by goTenna to provide launch and tradeshow support at the 2014 Outdoor Retailer Summer Market. Additional information as well as product demonstrations will be held at booth number PV 3253 in Salt Lake City this August.

About goTenna
goTenna, an off-the-grid communication tool, pairs with smartphones to enable users to send and receive encrypted text messages and share GPS locations without the need for cell towers, routers or satellites. Designed with the outdoors in mind, the device's rugged molded nylon and metal hardshell is weather-resistant and easily attaches to other gear. By making backcountry coordination and communication a breeze, goTenna gives new functionality to the same phone users know and love.

About Verde Brand Communications
With offices in Jackson, WY, Durango and Boulder, CO, Verde Brand Communications is a full-service traditional and digital public relations, brand communications, marketing, branding and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the outdoor, cycling, action sports, snowsports, active lifestyle, consumer electronics and travel markets, as well as the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde, visit VerdePR.com.