Industry News 7/24/2014

B$Z: Sony Adds X Games Gold Medalist Tom Schaar

Sony Action Cam Adds X Games Gold Medalist Tom Schaar

Sony, a worldwide leader in digital cameras, proudly announces the addition of X-Games gold medalist Tom Schaar to “Team Action Cam”.  The first skateboarder to join the group, Tom’s unique style and progressive skating are a seamless fit for Action Cam’s team of leading action sports athletes.

“I’m excited to join Team Action Cam,” said Tom Schaar. “I’ve already started using the camera and the quality of the videos is awesome. The cam is super easy to use while I’m skating and makes it simple to share a behind the scene look at what I’m up to at contests or just hanging out with friends.”  Check out @TomSchaar’s newest video, #ActionCam. 

Tom’s signing is the latest step in Sony’s aggressive marketing plans for 2014 supporting the Action Cam line and the flagship model, the AS100V camera.  Team Action Cam now features a total of 26 athletes spanning skate, snow, ski, surf, BMX, motocross, mountain bike and rallycross. Sony’s Action Cam has also developed event sponsorships, resort partnerships and trial programs and launched the interactive microsite  It can all be found @ActionCam on Twitter and Instagram, #ActionCam.

"We’re thrilled to welcome Tom - he’s a perfect fit for Team Action Cam’s diverse crew of leading athletes and content creators,” said Patrick Huang, director of the camcorder business at Sony Electronics.  “With a variety of class-leading features including the new Live Stream capabilities, the innovative Action Cam line gives our athletes the ability to capture and share stories with an unlimited level of creativity.”

The full Team #ActionCam roster is below:   


  • Tom Schaar


  • Nigel Sylvester


  • Sebastian Zietz


  • Danny Davis
  • Terje Haakonsen
  • Jeremy Jones
  • Hans Mindnich
  • Nils Mindnich
  • Keegan Valaika
  • Forest Bailey  


  • Ricky Carmichael
  • Ryan Dungey


  • Geoff Sykes
  • Nick Roberts



  • Gus Kenworthy
  • Sage Cattabriga-Alosa
  • Ian McIntosh
  • Dash Longe
  • Angel Collinson
  • Tim Durtschi


  • Brett Rheeder
  • Matt Hunter
  • Cam McCaul
  • Stevie Smith
  • Casey Brown
  • Thomas Vanderham

Sony’s flagship Action Cam AS100V model includes the following key features:

  • Best in class image stabilization and low-light shooting capabilities for smooth HD video output on the trail or the slopes, at all times of day
    • Automatically adjusts image stabilization and exposure based on shooting environment, ensuring high quality video output in all types of conditions
  • Unique Live View Remote accessory that utilizes Wi-Fi to provide live image preview on LCD, improving overall framing and recording experience
    • One remote can control up to 5 cameras simultaneously, making it easy to coordinate and execute multi-camera shoots
  • Water-resistant camera body – survives water, mud and dirt without special housing
  • Pro-quality HD video capture utilizing XAVC-S codec (50mbps)
    • Higher data stream means more finely detailed video that captures all the action in a higher quality than ever before
    • Workflow-friendly for pro videographers
  • GPS on camera and GPS overlay in post shooting – tracks speed, distance traveled and more
  • Camera is available now for $300, also offered in kit with Live View Remote for $400