Back to News

EMP: Sierra Designs Hires Bill Conradt as Head of Global Sales

July 26, 2014

Sierra Designs Hires Bill Conradt as Head of Global Sales 

Conradt to lead freshly minted US sales team and head international sales network  in quest to redefine performance backpacking gear

Sierra Designs, recently reinvented as the leading brand for backpacking gear innovation, is proud to announce the hiring of outdoor industry veteran Bill Conradt to the Head of Global Sales position. With a new assortment of products, a freshly minted US sales team, and expansion into international markets, Sierra Designs is taking the next step in the quest to redefine performance backpacking gear.

Brining years of industry experience and a desire to take part in a truly unique brand experience, Conradt will join a rebellious crew of industry vets and young innovators working to redefine life in the backcountry. Starting in July, Conradt will be tasked with managing daily sales operations while growing the Sierra Designs brand around the world.

“I had been looking for an incredible opportunity and after working with SD briefly on a contract basis, I realized that there is no greater opportunity than the one we have right here,” says Conradt.  “Sierra Designs represents a very interesting mix of outdoor heritage and new thinking. A chance to be part of something this unique only comes around so often and I wanted in.”

Before joining the Sierra Designs team, Conradt was the VP of Global Sales for Cascade Designs where he led the company’s sales efforts for dominant brands like Thermarest, Sealline, and MSR.  Prior to that, Conradt worked at Cannondale where he had several roles including leading sales and operations in Japan and Australia.  

“I could not be more excited that Bill has chosen to join our quest to redefine performance backpacking gear,” said Michael Glavin, VP and Brand Manager for Sierra Designs. “There simply is nobody better suited to lead SD’s sales effort and ensure that we achieve the success we are capable of.”

Headquartered in Boulder, CO with remote offices established in Portland, OR and Spokane, WA, Sierra Designs will be expanding upon a northwest migration to include the first Seattle location, which will be Conradt’s base of operations.  

About Sierra Designs:
Sierra Designs was born in 1965, at the beginning of the golden age of backpacking and climbing. Today, our rebellious crew of industry vets and young innovators is on a mission to fundamentally redefine how we live in the backcountry. We create outdoor solutions from equal parts common sense and uncommon thinking. Our outdoor products are all specifically designed for backpacking, not for hype or excess.