Industry News 7/30/2014

B$Z: LIRA Clothing Moves to Direct Distribution for Canada

LIRA Clothing Moves to Direct Distribution for Canada

LIRA Clothing is moving to direct distribution for Canada beginning Spring 2015 bookings. Previously, LIRA Clothing had been distributed by the “The Endorphin Group”, a partnership, which has been in place since 2012.

“The Endorphin Group has been a great partner in helping develop and distribute the LIRA brand in Canada. We are now excited to take the brand to the next level with LIRA going direct and Marc-A. Saucier leading the charge”, comments Todd Kellogg, Owner & President of LIRA Clothing.

LIRA Clothing will be retaining most of its existing Canadian sales representatives while appointing Marc-A. Saucier as Director of Sales & Marketing for Canada.

“I’m very excited to join the LIRA team full time and continue the growth we have been playing off over the last few years. Since 2012, LIRA has driven the business with a combination of product offering, pricing, and partnership with key retailers. We look to strengthen these efforts for continued growth in the Canadian market”, comments Marc-A. Saucier.

About LIRA Clothing:
Founded in 2007, LIRA is a Mens & Womens Lifestyle brand dedicated to cultivating creativity. LIRA’s Creative Society is a community that influences their generation by sharing the expressive talents of athletes, artists, musicians, designers, and photographers. Rooted in Southern California, LIRA’s designs capture a curated mix of creative expression from the surf and street wear cultures. LIRA is about connecting, captivating, and celebrating with its creative collaborators & elevating the lifestyles they represent. LIRA Individually Expressed, Collectively Created. For more information on LIRA and its Creative Society, please visit
LIRAClothing.com