Industry News 8/18/2014

B$Z: Arnette Eyewear Teams With Public Enemy for Limited Edition Collection

Arnette Eyewear Teams With Public Enemy for Limited Edition Collection

In Celebration of Hip-Hop Pioneers' 25th Anniversary
















This year marks Public Enemy's 25th Anniversary, and Arnette Eyewear is celebrating it with a limited edition collection. The music legends, one of the greatest hip-hop groups in history, have collaborated with Arnetteon an exclusive color way of the Witch Doctor sunglass frame. This collaboration is the latest addition to Arnette's "Uncommon Projects" eyewear initiative.

The Witch Doctor frame is part of the Arnette Creative Exchange System [A.C.E.S.] collection. The sunglasses feature two sets of Arnette and special Public Enemy-branded interchangeable arms in both black and white, allowing for easy customization. The personalized packaging includes a special micro-fiber cloth brand with Public Enemy logos.

"Arnette is honored to partner with one of the most iconic and prolific groups in modern music history. Their music spans genres and is part of the fabric of a generation, we could not be more excited about joining forces on this project," says Joe Freitag, Global Brand Director of Arnette.

Frame information: The Arnette Witch Doctor frame is made of Grilamid which is a lightweight, durable, unaffected by temperature changes and maintain their shape even through the most rigorous use, Arnette uses Grilamid because of its superior quality characteristics. With high quality mold injected optical hinges, the Arnette Witch Doctor x Public Enemy sunglasses are made of the highest standard.

Lens information: The lenses in the Arnette Witch Doctor are made of Polycarbonate, which easily outperforms the most rigorous industry quality standards, known for being strong, impact resistant, and offer 100% protection from the suns harmful UV rays. Polarized &Non-Polarized options areavailable; the Arnette Polarized filter obliterates the glare from water, snow, road & offer true optical perfection.