Industry News 8/19/2014

B$Z: Incase Debuts Action Camera Collection

Incase Debuts Action Camera Collection

For 17 years, Incase has established itself as a leader in technology and lifestyle protection products through a design experience that enhances mobility. Propelling its dedication to a better user experience, the brand is introducing the most comprehensive, functional and resilient collection of action camera accessories available, made to protect, carry and store a GoPro® and other capture devices. The Action Camera Collection will launch with 13 products to support different organizational preferences and provide both the active and professional user with the ultimate protection solution for their camera and accessories.

“We are in a constant pursuit of design that is inspired by and improves the experience of our users,” said Tony Held, CEO of Incase. “When we looked at the unprecedented rise of the action camera market and what our ambassadors, like Ken Block and Kelly Slater were using to protect their devices we saw opportunity to set a new standard.”

At the center of the collection is the Pro Pack, an integrated solution that allows users to store and protect their camera kit and accessories. A GoPro® specific mount on the right strap allows for easy hands-free recording complemented by specially-designed shoulder straps that support heavy loads while maintaining stability. Inside the pack is a camera compartment that includes a zippered pouch and a Tensaerlite™ protection canister that securely fits two GoPro® cameras. Similar to the Pro Pack, the collection’s Sling Pack will hold cameras as well as accessories but uses a minimalist one-strap sling design for over-the-shoulder access.

Additional key items in the Action Camera Collection include: the Mono Kit, an innovative silicone travel case that serves as a protective container for one GoPro® camera as well as batteries and accessories; the Dual Kit, which holds two GoPro® cameras and the Accessory Cartridge, the ideal travel bag for camera cords, batteries, mounts, housings and back doors.

The Action Camera Collection accessories are launching at Best Buy and on August 31, 2014 followed by the packs on October 1, 2014. The collection ranges in price starting at $19.95 for accessories and $149.95 for bags. To learn more, visit or follow Instagram/goIncase.