Industry News 8/21/2014

B$Z: Priority Bicycles Peddles Over 1,500 Bikes; Opens Direct Online Sales for Holiday Delivery

Priority Bicycles Peddles Over 1,500 Bikes with $556,000 Kickstarter Campaign, Opens Direct Online Sales for Holiday Delivery

Just over one month ago, Priority Bicycles launched a 30-day Kickstarter campaign. Its mission was to make cycling easier for the recreational rider by offering a low cost, high quality, virtually maintenance-free bicycle. Priority set a modest pledge goal of $30,000, but quickly surpassed industry expectations by hitting its initial funding goal in under three hours while also earning a “staff pick” accolade from Kickstarter. Media outlets across the nation were abuzz with the brand’s quick growth and simple, stylish designs. Priority finally celebrated the end of their crowd-funding late last week by clearing over $556,000 in sales and placing over 1,500 bikes in production for consumer delivery before the end of the year. 

After hitting its goal 18 times over, the New York-based company is announcing that pre-orders for its bicycles are now being accepted on the Priority Bicycles website, at a discounted rate of $389, which includes shipping and a smartphone holder (a total package value of $429). Pre-orders will be accepted through the end of November 2014, with all bicycles delivering in December in time for holiday giving. Priority Bicycles also come with a liberal 30-day return policy with no questions asked.

Priority Bicycles are designed for novice cyclists, recreational riders and every-day commuters looking for a dependable, enjoyable, and eco-conscious form of transportation. The bicycles are built from lightweight, rust-free aluminum and available in two styles: a traditional diamond frame and a smaller, step-thru frame. Priority features an innovative, lubrication-free belt drive in place of standard greasy chains, braking and gearing systems that require virtually zero maintenance, a kickstand, water bottle cage, comfortable seat, and tire pump. The bicycles assemble in four steps that take five minutes and require no previous technical bike knowledge.

For more information and to place a pre-order, visit www.prioritybicyces.com.