Industry News 9/1/2014

EVENT: 76 Retailers Doors Participate in StokesMe September

76 Retailers Doors Participate in StokesMe September

Multiple Programs to Raise Funds in September

This week kicks off the 2014 Stokes Me fundraising initative, and 76 retail doors have launched the StokesMe add-a-buck initiative, asking customers to add a dollar to their purchase in support of 12 surf-related humanitarian organizations. In addition to the add-a-buck program, multiple events will be held during September that will benefit StokesMe, including the StokesMe Bowl-A-Rama and Rip Curl Team Signing and Mega Raffle. The funds raised will go to the 2014 SIMA Humanitarian Fund beneficiaries.

The best surf industry retail stores in the country were hand-selected to participate in StokesMe by the SIMA Humanitarian Fund Board of Directors. This year, 23 retailers are implementing the initiative in 76 separate doors – a record high for the campaign.

Participating retailers include: BC Surf & Sport, BC Surf Shop, Coastal Edge, Curl by Sammy Duvall, Emerald City, Farias Surf & Sport, Hansen's Surfboards, Huntington Surf & Sport, Jack's Surfboards, Killer Dana, Maui Nix, Noll Surfboards, Rip Curl Retail, Rusty Del Mar Surf Shop, Spyder Surf, South Coast Surf Shop, Sun Diego, Surf Diva, Surf N Sea, Surf Ride, Surfside Sports, WRV, and ZJ Boarding. To find out what surf shops are closest to you, visit

The StokesMe Bowl-A-Rama will be held September 16th, during the week of the Hurley Pro and is supported by ASP. This initiative promises to be a fun way for industry brands and athletes to support StokesMe. The night will feature brands, retailers, pro surfers, and StokesMe beneficiaries bowling competitively in the name of charity. The inaugural event is sold out with more than20 teams competing for the title of 2014 StokesMe Bowl-A-Rama Champions.

Also to support StokesMe, Rip Curl will host a Team Signing and Mega Raffle Saturday, September 13th at the San Clemente Rip Curl Outlet store. In addition to meeting the WCT Mens and Womens teams, those who come can enjoy free tacos, Rip Curl giveaways, and a Mega Raffle with the chance to win a custom Rip Curl wetsuit. All proceeds from the Mega Raffle will benefit StokesMe.

For additional information on StokesMe September events, visit

About StokesMe
StokesMe September is the official fundraising effort for the SIMA Humanitarian Fund. This year, StokesMe supports 12 surf-related humanitarian organizations dedicated to improving the life, health, and/or welfare of people. The 2014 SIMA Humanitarian Fund beneficiaries are: AccesSurf, Best Day Foundation, Boarding for Breast Cancer, Cystic Fibrosis Foundation, Jimmy Miller Memorial Foundation, Life Rolls On, Mauli Ola Foundation, Outdoor Outreach, STOKED, SurfAid, Surfers Healing, and Waves for Water.

About SIMA
The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 24 years, SIMA's Environmental Fund has raised more than $6.5 million for environmental groups seeking to protect the world's oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people. Since 2004 the SIMA Humanitarian Fund has raised and donated more than $1.6 million to surf-related non-profit organizations. For more information regarding SIMA, please visit