Industry News 9/8/2014

EMP: Reynolds Cycling Appoints Lori Barrett National Sales Manager

Reynolds Cycling Appoints Lori Barrett National Sales Manager

On the heels of announcing Travis Erwin as new European GM, the pioneer in carbon wheels appoints a new National Sales Manager

Reynolds Cycling, manufacturer of high-performance race wheels for mountain and road bikes and pioneer in carbon fiber and aero technology, announced today the hire of Lori Barrett as U.S. national sales manager. Barrett will manage the North American sales team and oversee U.S. distribution. She will reinforce the current distribution channels and lead the U.S. sales force. Barrett steps into the role following the recent announcement of global sales development manager Travis Erwin’s promotion to European GM, providing dedicated oversight to each market respectively.

"I'm very excited to join the Reynolds team at this key time in its growth,” said Lori Barrett, Reynolds national sales manager. “I've been riding Reynolds for a long time, and look forward to continuing development of the dealer-focused initiatives, while we continue investing in Reynolds' carbon technology."

Barrett has experience in specialty bike sales; she has been an outside sales representative for Reynolds, a factory representative for other brands in the industry and has most recently been principal of an agency representing Pearl iZumi, Pivot Cycles and American Bicycle Group.

“Already familiar with the challenges and opportunities as an outside sales representative, Lori is an innovative leader who will provide the necessary focus and attention our domestic sales force requires to support the Reynolds brand in the ultra-competitive U.S. aftermarket,” said Travis Erwin, European GM.

About Reynolds Cycling
Reynolds Cycling is situated at the base of Utah’s majestic Wasatch Mountains, a land of epic beauty that provides both inspiration and an ideal proving ground for new, innovative bicycle wheels. We test our road wheels on the same steep and winding mountain byways that play host to internationally contested UCI races, and the limitless miles of high-country trails are the perfect setting for validating our mountain bike wheels. It is with this backdrop that we have built the Reynolds Composite Studio whose sole focus is engineering the strongest, lightest and fastest premium wheels for road, triathlon, mountain bike and any other biking discipline in which top performance is the dedicated goal. Ride Hard. Ride the Best. Ride Reynolds. For more information, visit