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Mike's Mash | February 22, 2010

February 22, 2010

Michael Akira West is the Owner and Creative Director of 686 Technical Apparel. The following are some of his experiences inside and out of the industry across the globe.  *Add Comments at Bottom of Page!

DIRTY magic-CLEAN slate
February 22, 2010

Just when I got back from the last show in Vegas, I’m off again. I’ll try not to bore you with the same old, same old, so I’m only gonna give you a few snippets (since I’m only around for a few hours (surprise, surprise) for a few meetings). The layout of Slate was much tighter and to the point. Survival of the fittest front and center.

Aaron and crew set up their Seventh Letter exhibit in conjunction with Slate.

Check it.

The one and only


My first office was around the corner from here


Hello Dune, J, Shep


The creative heads at Orisue make things happen. Keeping it Clean this time around.

The best thing about Magic was that Slate and Project were in the same building. It was more convenient, but I think having the shows start on the same day diluted the energy between the two.

Could it be all about the Big…


Maybe not, but GIVING is much better than receiving

In 1998, I started wearing Evisu’s when I was introduced to them in Daikayama, Japan. Back then, they had no love in the states. Today, it’s a little different.

Picture this...A brand new category of products suddenly becomes popular (ie: headphones), which cost about $2 to produce, package and deliver, which then sells for $20-40 retail.  Add some graphics and athletes in the mix, and you have a grip of people trying to get a piece of the “action.” Thankfully, there’s a small handful of heads that are trying to keep the category at a higher level. Case in point is Monster and Jimmy Iovine’s/Dr. Dre’s “Beats by Dre.”   Yes, there’s better headsets out there, but I think Dre’s on the right track to bring flavor quality in a nice package.

Ohh, laaa, gaaaa, gaaa, see yaaaahhh nexxttt tiiiiime-aaaaa

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